May 23, 2013 11:18 AM ET

Internet Software and Services

Company Overview of JiWire, Inc.

Company Overview

JiWire, Inc. operates as a location-based mobile audience media company. The company specializes in connecting advertisers to on-the-go mobile audience using the location-based interactive media channels. It offers a platform that enables advertisers to identify and target specific geographic audience segments, and deliver advertising based on a person’s physical location, venue, and brand of venue. The company also enables device manufacturers and wireless broadband network hosts to leverage advertising as a currency for wireless Internet access, as well as serves advertisements to public Wi-Fi locations in North America. JiWire, Inc. was founded in 2003 and is headquartered in San Francisc...

Detailed Description

150 Post Street

Suite 500

San Francisco, CA 94108

United States

Founded in 2003

Phone:

415-821-8600

Fax:

415-956-9526

www.jiwire.com

Key Executives for JiWire, Inc.

Chief Executive Officer and Director
Founder and Director
Editor in Chief
Chief Financial Officer
Age: 48
Chief Operating Officer and Director
Compensation as of Fiscal Year 2012.

JiWire, Inc. Key Developments

JiWire, Inc. Appoints Michael Fordyce as CEO and Member of the Board of Directors

JiWire, Inc. announced that it has appointed Michael Fordyce as the company’s new CEO and member of the Board of Directors. Fordyce most recently served as the senior vice president of business development, publisher products, and strategic partnership management at YP Holdings. Prior to his tenure at YP, Fordyce led national advertiser sales, business development, and partnership management for Ingenio, leading up to its acquisition by AT&T in 2007. Fordyce succeeds David Staas, who has served as interim president and CEO since March 2012. Formerly the senior vice president of marketing, Staas has been promoted to president and will play a vital role in expanding JiWire’s mobile and location business. While serving as interim CEO, Staas grew quarterly revenue more than 150%, drove the introduction of the Location Graph.

JiWire, Inc. Unveils the Location Graph(TM)

JiWire unveiled the Location Graph. The company is using data to show just how close those connections are between physical location and behavior. Named the Location Graph, the data provides a unique look at how people's behavior is interconnected with their locations and each other. The Location Graph offers deep insights into user behaviors, some more expected than others.

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