October 02, 2014 12:14 PM ET

Internet Software and Services

Company Overview of NinthDecimal, Inc.

Company Overview

NinthDecimal, Inc. operates a mobile audience intelligence platform. Its solutions to advertisers include audience platform that transforms location data into rich audience intelligence; mobile measurement solution that enables advertisers to measure real-world, offline impact, and ROI directly attributable to mobile marketing campaign; and Location Conversion Index, a mobile ROI metric that measures actual increase of in-store visits. The company also provides audience data to target and retarget consumers based on location history, current location, offline purchase data, devices, content, prior engagement, demographics, first and third party data, time of day, and other factors. In additi...

150 Post Street

Suite 500

San Francisco, CA 94108

United States

Founded in 2003





Key Executives for NinthDecimal, Inc.

Chief Executive Officer and Director
Founder and Director
Editor in Chief
Chief Financial Officer
Age: 50
Compensation as of Fiscal Year 2014.

NinthDecimal, Inc. Key Developments

Neustar Partners with Adelphic, NinthDecimal, and Voltari to Improve Marketers Reach Across More Channels and Devices

Neustar announced three new partnerships with mobile media leaders that will allow marketers to more accurately reach consumers across smartphones and tablets. Its partnerships with Adelphic, NinthDecimal, and Voltari improve a marketer's ability to easily target and personalize interactions with mobile consumers. To effectively connect the two worlds across all channels and devices, marketers need a single, unified identity that provides a comprehensive portrait of their customer and allows them to deliver relevant messages at every point in the buying cycle. With these partnerships, Neustar closes the gap with its authoritative, dynamic identity that can now also link to millions of mobile users. Neustar's PlatformOne AdAdvisor Audiences leverages this partner-enhanced capability to offer relevant audiences for more accurate targeting to mobile users. Neustar's identity methodology is unique because of the combination of techniques it uses to link verified offline data, including wireless data, to an identity foundation based on 220 million adults and 120 million households. It is further augmented and linked with more than 15,000 offline and online predictive attributes from third-party data sources from various industries. Most importantly, Neustar continuously corroborates its identity with billions of anonymized daily transactions. This ensures the identity methodology keeps up with the rapid change in consumer data and provides the freshest audience data. Neustar is able to do all of this with privacy-by-design at the core of its identity methodology. Fueled by Neustar's authoritative, dynamic identity, PlatformOne AdAdvisor Audiences are the high quality online audience profiles in the industry; spanning demographic, psychographic, geographic, brand/product affinities stage and industry-specific attributes. Neustar Audiences help marketers go beyond the basics, providing the most trusted offline data from hundreds of sources for portable, cross platform online targeting. These partnerships extend its capabilities to offer mobile targeting at scale. Marketers can further improve their audience profiles by onboarding their CRM Data to remarket and find new prospects that look like their best customers across any channel, to any device using Neustar's CRM Onboarding and Audience Extension services.

NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal unveiled its Programmatic Mobile Audience Solution. For the first time, brands, agency trading desks and publishers can buy sophisticated audience targeting for their programmatic mobile campaigns. This new market offering unlocks mobile's enormous potential for marketers by addressing one of the biggest industry needs - programmatic mobile audience targeting.

JiWire, Inc. Presents at AGC Partner's 10th Annual West Coast InfoSec and Emerging Growth Conference, Feb-25-2014 03:00 PM

JiWire, Inc. Presents at AGC Partner's 10th Annual West Coast InfoSec and Emerging Growth Conference, Feb-25-2014 03:00 PM. Venue: Westin San Francisco Market Street, Metropolitan III - 2(nd) Floor, 50 Third Street, San Francisco, CA 94103, United States. Speakers: David Staas, President.

Similar Private Companies By Industry

Company Name Region
Laxor LLC United States
Equidate, Inc. United States
Nowness, L.L.C. United States
InnerWorkings Ltd. United States
Strategic eCommerce Solutions, LLC United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
NYC2012, Inc. United States
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
Rush University United States
Greater Houston Partnership United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact NinthDecimal, Inc., please visit www.ninthdecimal.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.