Company Overview of American Sporting Goods Corporation

Brown Shoe Company Inc. has made four strategic additions to the leadership team within American Sporting Goods Corporation, appointing James M. Hoff as vice president-Sales across all ASG brands, Alan Vickers as vice president-International, Brad Little as vice president & brand manager-Avia(R) and Nevados(R), and Jorge Cabrera as vice president-Athletic Product Development. Timothy J. Joyce, who took on the role of senior vice president & general manager of ASG in May, was instrumental in the selection of the vice presidents. The evolution of the new ASG team is the result of a six-month transition following Brown Shoe's acquisition of ASG in February, adding the Avia, ryka(R), AND 1(R) and Nevados brands to the healthy living area of its portfolio. Hoff will be responsible for sales and distribution strategies across the entire ASG family of brands, working closely with vice president-Sales Bob Echterling. Vickers will guide the division's international expansion by refining and broadening retail distribution and merchandising. Little's responsibilities for the Avia and Nevados brands include product development leadership and advancing brand strategy through consumer insights.