Lane Bryant, Inc. announced the opening of its new 7,835 square-foot store in New York City. Opening March 1 on Manhattan's 34(th) Street, near the famous Herald Square, customers will experience a new look consistent with the recent re-branding efforts offering Fashion for every day.

Ascena Retail Group Inc. announced that Lane Bryant has appointed Linda Heasley as President and CEO, effective February 18, 2013. Ms. Heasley joins Ascena's Lane Bryant division after six years as President and CEO of The Limited. During her time with The Limited, Ms. Heasley has revamped store product lines; introduced new brand positioning; launched e-commerce; commissioned a new store design; introduced a new plus-size brand, inaugurated a new national advertising campaign and returned The Limited to sustained profitability for the first time in 17 years.

Lane Bryant, Inc. reported sales results for the fourth quarter and full year ended January 28, 2012. For the quarter, the company's net sales were $256.1 million compared to $255.1 million a year ago. This included a 2% comparable store sales increase for Lane Bryant. For the year, the company's net sales were $991.8 million compared to $977.9 million a year ago. The company expects to open 12 new stores in 2012. The company plans to close 20-25 stores in 2012.