August 27, 2014 12:59 PM ET

Internet and Catalog Retail

Company Overview of Ideal Shopping Direct Limited

Company Overview

Ideal Shopping Direct Limited operates as a multi-channel retailer that engages in selling products to consumers through digital television home shopping channels and the Internet in the United Kingdom and internationally. The company operates four TV channels, including Ideal World, Ideal Extra, Ideal & More, and Create and Craft. It provides a range of general merchandise, such as fine and fashion jewelry, homeware, kitchenware, DIY, electricals, fashion, collectables, health and beauty, craft items, animal products, and gardening goods. The company’s Ideal World channel available on the Freeview, Sky Digital, Freesat, and Virgin platforms showcases a department store filled with various b...

Ideal Home House

Newark Road

Peterborough,  PE1 5WG

United Kingdom

Founded in 1980

580 Employees


44 8431 688 888


44 84 3168 1681

Key Executives for Ideal Shopping Direct Limited

Chief Executive Officer
Age: 48
Director of Finance
Compensation as of Fiscal Year 2014.

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