September 01, 2014 11:40 PM ET

Internet Software and Services

Company Overview of ExactTarget, Inc.

Company Overview

ExactTarget, Inc. provides cross-channel digital marketing software-as-a-service (SaaS) solutions that enable organizations to communicate with their customers through the interactive channels, including email, mobile, social media, Websites, marketing automation, and data management. Its solutions provide marketers with a suite of integrated applications to plan, automate, deliver, and optimize data-driven digital marketing campaigns and real-time communications. In addition, it provides FUEL, a multi-tenant SaaS platform that offers an integration framework for integration of data from relevant source and leverage productized integrations with third-party customer relationship management, ...

20 North Meridian Street

Suite 200

Indianapolis, IN 46204

United States

Founded in 2000

1,673 Employees

Phone:

317-423-3928

Fax:

317-396-1592

Key Executives for ExactTarget, Inc.

Co-founder and Chief Executive Officer
Age: 47
President and Director
Co-Founder and General Manager of ExactTarget Global
Age: 46
Chief Financial Officer and Principal Accounting Officer
Age: 49
Chief Operating Officer
Age: 49
Compensation as of Fiscal Year 2014.

ExactTarget, Inc. Key Developments

OpenText Partners with ExactTarget to Develop and Sell Integrated Solution

OpenText Corp. has partnered with ExactTarget to develop and sell an integrated solution that will reportedly speed the flow of rich media to digital marketers for use in their omni-channel campaigns. Leveraging ExactTarget's industry-leading digital marketing platform and OpenText Digital Asset Management, part of the OpenText Customer Experience Management (CEM) suite, the offering will help solve a critical bottleneck for enterprises looking to deliver engaging and experiences across all customer touch points. The new solution is being debuted at ExactTarget's Connections conference in Indianapolis. Bridging the gap between DAM and digital marketing, the partnership will help enable marketers to maximize time and budget while working to strengthen their brand through communications and omni-channel experiences. The partnership with ExactTarget will support OpenText customers in reaching out to their prospects with creative messaging and a richer email marketing experience in an effort to increase connection and extend online engagement. ExactTarget customers will benefit from an image library that houses current and relevant rich media with on-demand access to reusable assets. Sophisticated search, taxonomy and retrieval capabilities will enhance the email marketing campaigns ExactTarget customers generate.

OpenText Announces Strategic Partnership with ExactTarget

OpenText announced that it has partnered with ExactTarget to develop and sell an integrated solution that will speed the flow of rich media to digital marketers for use in their omni-channel campaigns. Leveraging ExactTarget's digital marketing platform and OpenText Digital Asset Management, part of the OpenText Customer Experience Management (CEM) suite, the offering will help solve a critical bottleneck for enterprises looking to deliver engaging and personalized experiences across all customer touch points. The new solution is being debuted at ExactTarget's Connections conference in Indianapolis. Bridging the gap between DAM and digital marketing, the partnership will help enable marketers to maximize time and budget while working to strengthen their brand through personalized communications and omni-channel experiences. The partnership with ExactTarget will support OpenText customers in reaching out to their prospects with creative messaging and a richer email marketing experience in an effort to increase connection and extend online engagement. ExactTarget customers will benefit from an image library that houses current and relevant rich media with on-demand access to reusable assets. Sophisticated search, taxonomy and retrieval capabilities will enhance the email marketing campaigns ExactTarget customers generate.

ExactTarget Expands Mobile Marketing Suite, Adds Location-Based Messaging, MMS and Rich Push

ExactTarget expanded its mobile marketing suite, introducing new capabilities for multimedia mobile messaging (MMS), location-based push notifications, and rich push notifications to apps on smartphones and tablets. Available through ExactTarget's MobileConnect and MobilePush applications, the new capabilities will enable marketers to deliver location-based push messages, MMS messages and combine multi-media content, such as video, audio and images, with standard push messages or with an in-app message. Key features of ExactTarget's expanded mobile marketing suite will include: Location-Based Messaging: enables marketers to easily define location and parameters to power location-based messaging to apps on smartphones or tablets. Rich Push: expands app-based push messaging with new capabilities to combine multi-media content with standard push messages or with an in-app message displayed in the mobile app inbox. MMS: enables marketers to power mobile messages featuring images, video and audio content. Marketing Cloud Integration: provides seamless integration with the Salesforce ExactTarget Marketing Cloud's contact model, calendar and integrated messaging and data applications to optimize mobile messaging within the customer lifecycle. Journey Builder Integration: interact with customers when they are most likely to convert, purchase or engage with brand by sending personalized content in real-time across SMS, MMS, push, rich push and mobile email. ExactTarget's expanded suite of mobile marketing solutions is currently expected to be generally available to all ExactTarget clients during the first quarter of calendar 2014. MobileConnect and MobilePush are available as standalone products or integrated with the Salesforce ExactTarget Marketing Cloud.

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