July 23, 2014 3:34 PM ET

Food and Staples Retailing

Company Overview of Sainsbury's Supermarkets Limited

Company Overview

Sainsbury's Supermarkets Limited operates supermarkets in the United Kingdom. The company offers food and drink products, including groceries; home and garden products such as kitchen, dining room, living room, bedroom, bathroom, laundry room, office, nursery, garden and pet, furniture, lighting, storage and shelving, decorative, bedding, DIY and car care, home electrical, and gift products; and appliances such as cookers and microwaves, fridges and freezers, dishwashers, washing machines and dryers, integrated appliances, kettles and coffee makers, toasters, small kitchen appliances, vacuum cleaners, ironing and sewing products, heating and cooling products, and personal care products. It a...

33 Holborn

London,  EC1N 2HT

United Kingdom

Founded in 1869


44 20 7695 6000


44 20 7695 7610

Key Executives for Sainsbury's Supermarkets Limited

Head of Buying for Womenswear
Head of Brand Communications
Head of Insight
Retail Director
Age: 54
Business Unit Director of Clothing
Compensation as of Fiscal Year 2014.

Sainsbury's Supermarkets Limited Key Developments

Sainsbury's Opens New Convenience Store in London

Sainsbury's has opened its 200th convenience store in London, creating 25 local jobs. The store was opened by the Bush Family Project and Children's Centre and offers a broad range of convenience goods for local residents looking to top-up their main food shop.

Sainsbury's To Sell St Martin's Walk Shopping Centre

Sainsbury’s Supermarkets Ltd. has announced its intention to sell the St Martin’s Walk shopping centre in Dorking. A Sainsbury’s spokesman said, "Now that it is clear there is no longer any scope for a new Sainsbury’s supermarket on the site at the rear of St Martin’s Walk, we believe it is in the best interests of all concerned that a new owner is found for the shopping centre. We are therefore due to start actively marketing our leasehold interest in the shopping centre."

Sainsbury's Launches Butter-Side-Up Bread

Sainsbury's has announced the launch of its new butter-side-up bread. The butter-side-up bread is baked in higher temperatures allowing for a more rapid expansion of the dough. This process helps create larger air pockets in the loaf, which in turn absorbs your butter and jam more evenly. This absorption helps distribute the weight of condiments in a balanced way and negate any disproportionate weight bias. It also reduces the uneven drag in mid flight. The new bread slicing method leaves loaves with an ever-so-slight curvature, almost unidentifiable to the naked eye. This curve adds a greater weight to the unbuttered side of your toast resulting in a butter-side-up reaction 99% of the time. To further prevent this age-old conundrum, the company created 1ft and 8ft tall breakfast tables. Toast falling from shorter tables has not the time nor space to rotate before impact. The taller 8ft tables allow for a full 360 degree rotation, meaning toast will land butter-side-up almost every time.

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