August 29, 2014 8:45 PM ET


Company Overview of Spectra Marketing Systems, Inc.

Company Overview

Spectra Marketing Systems, Inc. develops and markets consumer and market segmentation software for the fast moving consumer goods industry. Its software enables user to identify and profile clients, execute sales, integrate and extrapolate data, create market and customer segments, conduct market research, and analyze consumer behavior. The company markets its software under Spectra InfiNet, Spectra HispanIQ, Spectra EnLighten, Spectra Consumer 360°, Opportunity Finder, and Spectra Loyalty Analytics brand names. It has strategic alliances with ACNielsen, Claritas, Experian, The Hartman Group, Information Resources, Inc., The NPD Group, Synovate, and VRMS. The company was founded in 1988 and ...

200 West Jackson Boulevard

Suite 2800

Chicago, IL 60606-6910

United States

Founded in 1988





Key Executives for Spectra Marketing Systems, Inc.

Chief Financial Officer
Executive Vice President and General Manager of Client Service
Senior Vice President of Product Management
Executive Vice President of Strategy and Research
Compensation as of Fiscal Year 2014.

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