July 25, 2014 7:58 PM ET


Company Overview of Nielsen IAG, Inc.

Company Overview

Nielsen IAG, Inc. measures the effectiveness of television advertising, product placement, and viewer engagement with TV and the Internet. It offers solutions, such as IAG Television, which enables advertisers to maximize the return of their ad expenditure and allow networks to demonstrate the value of their on-air inventory; IAG Internet that allows marketers to evaluate the branding impact of their online campaigns versus their television advertising; and IAG In-Cinema, which measures how effective the ads are shown prior to the movies. The company also provides account services, such as custom analysis and surveys; and development phase and pre-flight copy testing services. It serves auto...

345 Park Avenue South

12th Floor

New York, NY 10010

United States

Founded in 1999





Key Executives for Nielsen IAG, Inc.

President of IAG Automotive
Chief Strategic Officer and Managing Director
Executive Vice President of Networks
Compensation as of Fiscal Year 2014.

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