Zeta Interactive Corporation announced the launch of Zeta Mail 6, the agency's latest release of its best-of-breed email platform that will now enable marketers to also manage conversations across mobile and social channels. This integration across email, mobile and social, allows marketers to manage subscriber communications and schedule email, inbound and outbound SMS campaigns, as well as Twitter and Facebook posts, within one interface. Zeta Mail 6 combines a remarkably powerful, and unique dedicated infrastructure with an intuitive, easy-to-use interface providing marketers the ability to interact with high volumes of customers and prospective customers in a completely scalable, yet personalized and targeted fashion. Among the new features and highlights of Zeta Mail 6 are:- Social Media Integration: Zeta Mail 6 integrates social messaging efforts by enabling clients to schedule Facebook and Twitter posts, track replies monitor mentions and import social media profiles directly from the interface. Marketers will be able to create social media trending reports re-Tweet volume reports, Facebook post reports, as well as URL and click-thru reporting.- Mobile Messaging: Zeta Mail 6 features both mobile pull and mobile push messaging capabilities, enabling clients to create outbound "push" and "pull" SMS messaging and promotional offers.- Multi-Channel Messaging & Reporting: With its advanced reporting capabilities, Zeta Mail 6 enables marketers to report on multi-channel campaigns and consolidate multiple subscriber views. Combined with other features such as drag-and-drop functionality throughout, GUI-defined time and event triggers, automated multivariate testing, advanced list management and segmentation and highly flexible integration capabilities; Zeta Mail 6 represents a break-through in digital communications.

Zeta Interactive Corporation announced the appointment of Minna Rhee as the company's new chief executive officer, effective immediately. Ms. Rhee replaces Al DiGuido. Ms. Rhee has held senior leadership positions in digital marketing, strategy, operations, and consulting across a variety of industries. She joins from Organic Inc., where she managed the growth of the New York and London offices. Mr. DiGuido parts with Zeta after four years as the company's chief executive officer, guiding its development into a full-service digital marketing agency.