July 29, 2014 6:58 PM ET

Media

Company Overview of Kantar Media North America

Company Overview

Kantar Media North America provides strategic advice and competitive intelligence services to brands, publishers, advertisers, agencies, media companies, and industry bodies in the media industry in the United States and internationally. It specializes in offering media and consumer research services through traditional, social, and digital media monitoring solutions. The company also provides paid and organic search, link building, display advertising, business-to-business lead generation, and online trademark protection services for advertisers and agencies; audience research services; and digital insights for brands to optimize their online activations in automotive, financial services, m...

11 Madison Avenue

12th Floor

New York, NY 10010

United States

Founded in 1926

Phone:

212-991-6000

Fax:

212-991-6100

Key Executives for Kantar Media North America

Chief Financial Officer
Senior Vice President of Operations
Global Chief Executive Officer of Kantar Media Ad Intelligence
Chief Executive Officer of Adgooroo and President of Adgooroo
President of Campaign Media Analysis Group
Compensation as of Fiscal Year 2014.

Kantar Media North America Key Developments

Kantar Media Launches Audience Advisor

Kantar Media announced that it is launching an advanced television audience measurement service that provides precise second-by-second data projectable to a national footprint of nearly 100 million households representing subscribers across Multichannel Program Distributors (MVPDs). Kantar Media, brings the necessary quality and research expertise that is standard in currency measurement to Audience Advisor through ongoing data acuity initiatives conducted in the company’s exclusive RPD Lab facility. Accessed through a world class media audience evaluation application, Audience Advisor enables deep, robust analyses into the tuning behaviors of consumers to leading networks and agencies. By integrating purchase behavior and demographic data from Kantar Media’s third party partners, including Experian Marketing Services, J.D. Power and Kantar Shopcom, among others, Audience Advisor also enables advanced audience segmentation studies based on household-level attributes, demographics and purchase behavior.

Kantar Media Teams Up with I-Behavior to Create Ad-Vantage

Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups efficiently online. The innovative approach saves online ad planners from trying to deliver highly-targeted client briefs by solely using online user journeys and related proxies as a 'best match'. As part of Kantar Media's addressable answers capability, Ad-Vantage is powered by the business' TGI specialism, a nationally representative survey which provides in-depth on and offline consumer insights, and by I-Behavior, who are specialists in proprietary models for predicting consumer behaviour.

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