July 25, 2014 8:28 PM ET

Internet Software and Services

Company Overview of True Ultimate Standards Everywhere, Inc.

Company Overview

True Ultimate Standards Everywhere, Inc. provides online privacy solutions to businesses in the United States and internationally. The company offers a suite of privacy services to assist businesses to increase engagement across their online channels, including Websites, mobile applications, advertising, cloud services, business analytics, and email marketing. Its products and services include advertising solutions, children's privacy, cloud privacy, DAA/online behavioral advertising compliance, data collection certification, download privacy, email privacy, EU safe harbor, international privacy, mobile privacy, Website privacy, and Website tracker and cookie auditing services. The company w...

55 2nd Street

2nd Floor

San Francisco, CA 94105

United States

Founded in 1997

Phone:

415-520-3400

Fax:

415-520-3420

Key Executives for True Ultimate Standards Everywhere, Inc.

Chief Executive Officer and Director
Founder and Chairman Emeritus
Chief Financial Officer
EMEA Managing Director
Managing Director of UK
Compensation as of Fiscal Year 2014.

True Ultimate Standards Everywhere, Inc. Key Developments

TRUSTe Launches New Privacy Assessments to Help Enterprises Address Global Compliance Challenges

TRUSTe announced the expansion of its Data Privacy Management Platform to include TRUSTed Assessments, a new privacy assessment solution designed to help businesses meet the complex global compliance requirements of the data-driven world. TRUSTed Assessments is powered by TRUSTe's unique combination of experienced privacy consultants, proven assessment methodology and powerful technology tools - providing the foundation of a comprehensive data privacy management strategy. TRUSTed Assessments addresses the urgent need for specialized tools to evaluate data risk and is an extension of the TRUSTe Data Privacy Management Platform which provides businesses with comprehensive solutions to plan, operationalize and manage their privacy programs through assessments, certifications, monitoring tools and compliance controls. TRUSTed Assessments follows a comprehensive and proven multi-step process to help an organization address applicable privacy regulatory and industry standards, as well as their own internal policies. TRUSTed Assessments shares several steps common to TRUSTe Privacy Certifications, but can analyze compliance against a broader set of regulatory and internal requirements as well as deliver additional features such as data mapping and risk analysis. Key features include: Ccustom engagement scoping; Data collection and discovery; Digital property scanning & analysis; Data mapping; Privacy findings report & gap analysis; Risk analysis; and recommendations & ongoing guidance.

Disconnect and TRUSTe Announce the Launch of Privacy Icon

Disconnect and TRUSTe announced the launch of Privacy Icons, software that helps people quickly understand how websites handle their data. Users want to know what companies intend to do with their data--but privacy policies and terms of service are typically long-winded, complex documents that are predominantly written by lawyers, for lawyers. The TRUSTe Privacy Index found the average privacy policy was 2,464 words long and takes 10 minutes to read with the reading level of a university student. The Privacy Icons software shows users a set of icons in the browser for every site they visit and for every search result. The icons are simple, visual cues that provide a quick and easy way for users to understand the most important data practices of a given website. Icons indicating data collection and expected use, location tracking and data retention will be powered by data from the TRUSTe Privacy Policy Database, which includes in-depth analysis of the privacy policies of thousands of websites around the world. There will also be icons indicating whether a site is TRUSTe certified and children's privacy certified. Additional icons will indicate whether websites support HTTPS by default, comply with a user's DoNotTrack (DNT) browser preference, and if a website is still vulnerable to the Heartbleed bug. Privacy Icons also indicates whether a website complies with a user's DNT browser setting. Initially, the DNT icon will be assigned to the list of companies committed to honor DNT on DoNotTrack.Us, a website maintained by Stanford and Princeton privacy researchers Jonathan Mayer and Arvind Narayanan. Companies not on that list, but who have committed to comply with DNT, will also be assigned the DNT icon on a case-by-case basis. Starting today, the Privacy Icons software is available as desktop browser extensions for Chrome and Firefox, with versions for the other major desktop and mobile browsers soon to follow.

TRUSTe Introduces TRUSTed Interests

TRUSTe has introduced TRUSTed Interests, a new interests management solution that puts consumers in control of their ad experiences by allowing them to choose which ads they want to see. TRUSTed Interests is an extension to the TRUSTe Data Privacy Management Platform which enables consumers to share and manage details of their interests across mobile and desktop devices. This is the first solution designed to enable consumers to share and control their advertising interests with the ad ecosystem in a privacy-friendly way on both desktop and mobile devices. TRUSTed Interests creates a better ad experience and benefits the entire ad ecosystem through sharing the information directly with a network of certified advertising partners, including ad network/platforms, brands and publishers.

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