October 25, 2014 10:58 PM ET

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Company Overview of Interactive Advertising Bureau, Inc.

Company Overview

Interactive Advertising Bureau, Inc. provides interactive advertising services in the United States. It evaluates and recommends standards and practices, and fields critical research on interactive advertising. The company also provides various industry resources, such as industry statistics, research, and case studies. In addition, it offers information based events to educate marketers, agencies, media companies, advertisers, publishers, and solution providers. The company was founded in 1996 and is headquartered in New York, New York with a public policy office in Washington, D.C.

116 East 27th Street

7th Floor

New York, NY 10016

United States

Founded in 1996

Phone:

212-380-4700

Fax:

416-482-1396

Key Executives for Interactive Advertising Bureau, Inc.

Chief Executive Officer
Co-Founder and Director
Age: 58
Senior Director of Finance & Administration
Chief Operating Officer and Executive Vice President
Compensation as of Fiscal Year 2014.

Interactive Advertising Bureau, Inc. Key Developments

Interactive Advertising Bureau, Inc. Announces the Formation of the IAB Technical Laboratories

The Interactive Advertising Bureau (IAB) announced the formation of the IAB Technical Laboratories, a nonprofit research and development consortium. Charged with producing and helping companies implement global industry technical standards and solutions, the goal of the consortium is to simplify and reduce the costs associated with the digital advertising and marketing supply chain - and for individual companies' businesses. The IAB Tech Lab will spearhead the development of technical standards, create a code library to assist in rapid, cost-effective implementation of IAB standards, and establish a test platform for companies to evaluate the compatibility of their technology solutions with IAB standards, which for 18 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain. The objectives will include: Saving time and money for member companies by providing industry certification for technology vendors; Streamlining processes through the reduction of compatibility issues; Driving industry standards in video, mobile, 'The Internet of Things,' and other emerging areas. The IAB Tech Lab will be governed by an independent Board of Directors and Executive Committee, which will oversee its agenda and funds allocation. Management of the Tech Lab will report to the senior leadership of IAB, to ensure alignment of the two associations. The Tech Lab's governance structure will allow it to become a truly global body and accept member companies from outside the U.S. In addition, marketers and agencies, as well as other companies with interests in the digital advertising and marketing supply chain, will be invited to join. Companies that are already IAB General Members will automatically become members of the IAB Tech Lab, at no cost beyond their IAB dues.

Interactive Advertising Bureau and Japan Internet Advertising Association Establish Working Collaboration to Strengthen Interactive Industry Across Borders

The Interactive Advertising Bureau (IAB) has entered into a working collaboration with the Japan Internet Advertising Association (JIAA) to build stronger ties between the Japanese digital marketing community and the worldwide interactive ecosystem, which IAB represents. Information sharing on global and domestic trends in digital advertising will be a key component of the new relationship. IAB will communicate its globally accepted guidelines and best practices, to serve as the basis for JIAA's approach to critical industry issues, including technical standards that address the explosive growth of video and mobile. The cooperation between IAB and JIAA will extend to exchanges on self-regulation, public policy and intellectual property piracy as well as on IAB ad format standards, including advancing the adoption of the IAB Rising Stars units which have run in more than 30 countries and appeared for the first time in the Japanese marketplace in September 2013. IAB will also convey the latest developments from the cross-industry metrics initiative Making Measurement Make Sense (3MS). In addition, the cooperative relationship will open the door to cobranded research projects as well as discussions on a cobranded thought leadership event in Tokyo.

Interactive Advertising Bureau Announces Executive Appointments

Interactive Advertising Bureau has announced the appointment of Carlos Sanchez Castillo as its new president and Chechu Lasheras as its new vice president. Sanchez is currently assistant director of Brand Solutions for Prisa and Lasheras is the digital manager of OMD.

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