September 16, 2014 3:50 PM ET


Company Overview of Interactive Advertising Bureau, Inc.

Company Overview

Interactive Advertising Bureau, Inc. provides interactive advertising services in the United States. It evaluates and recommends standards and practices, and fields critical research on interactive advertising. The company also provides various industry resources, such as industry statistics, research, and case studies. In addition, it offers information based events to educate marketers, agencies, media companies, advertisers, publishers, and solution providers. The company was founded in 1996 and is headquartered in New York, New York with a public policy office in Washington, D.C.

116 East 27th Street

7th Floor

New York, NY 10016

United States

Founded in 1996





Key Executives for Interactive Advertising Bureau, Inc.

Chief Executive Officer
Co-Founder and Director
Age: 58
Senior Director of Finance & Administration
Chief Operating Officer and Executive Vice President
Compensation as of Fiscal Year 2014.

Interactive Advertising Bureau, Inc. Key Developments

Interactive Advertising Bureau and Japan Internet Advertising Association Establish Working Collaboration to Strengthen Interactive Industry Across Borders

The Interactive Advertising Bureau (IAB) has entered into a working collaboration with the Japan Internet Advertising Association (JIAA) to build stronger ties between the Japanese digital marketing community and the worldwide interactive ecosystem, which IAB represents. Information sharing on global and domestic trends in digital advertising will be a key component of the new relationship. IAB will communicate its globally accepted guidelines and best practices, to serve as the basis for JIAA's approach to critical industry issues, including technical standards that address the explosive growth of video and mobile. The cooperation between IAB and JIAA will extend to exchanges on self-regulation, public policy and intellectual property piracy as well as on IAB ad format standards, including advancing the adoption of the IAB Rising Stars units which have run in more than 30 countries and appeared for the first time in the Japanese marketplace in September 2013. IAB will also convey the latest developments from the cross-industry metrics initiative Making Measurement Make Sense (3MS). In addition, the cooperative relationship will open the door to cobranded research projects as well as discussions on a cobranded thought leadership event in Tokyo.

Interactive Advertising Bureau Announces Executive Appointments

Interactive Advertising Bureau has announced the appointment of Carlos Sanchez Castillo as its new president and Chechu Lasheras as its new vice president. Sanchez is currently assistant director of Brand Solutions for Prisa and Lasheras is the digital manager of OMD.

Scott Cunningham Joins Interactive Advertising Bureau, Inc. as Vice President of Technology and Ad Operations

The Interactive Advertising Bureau (IAB) announced that Scott Cunningham has joined the IAB as Vice President of Technology and Ad Operations. Cunningham will play a pivotal role in the organization's ongoing efforts to ensure a high standard of quality for the digital advertising supply chain, filling a key position that will be responsible for implementing technical standards and developing best practices on crucial issues such as combating traffic fraud, improving ad viewability, defending against malware, and resolving other issues impacting IAB members and digital advertisers at large. Cunningham will start his new position with IAB on April 28. Most recently, Cunningham handled product and design for programmatic and native advertising solutions at Federated Media Publishing as Senior Vice President of Product.

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