April 19, 2014 4:11 AM ET


Company Overview of Interactive Advertising Bureau, Inc.

Company Overview

Interactive Advertising Bureau, Inc. provides interactive advertising services in the United States. It evaluates and recommends standards and practices, and fields critical research on interactive advertising. The company also provides various industry resources, such as industry statistics, research, and case studies. In addition, it offers information based events to educate marketers, agencies, media companies, advertisers, publishers, and solution providers. The company was founded in 1996 and is headquartered in New York, New York with a public policy office in Washington, D.C.

116 East 27th Street

7th Floor

New York, NY 10016

United States

Founded in 1996





Key Executives for Interactive Advertising Bureau, Inc.

Chief Executive Officer
Co-Founder and Director
Age: 57
Senior Director of Finance & Administration
Chief Operating Officer and Executive Vice President
Executive Vice President and General Cousel
Compensation as of Fiscal Year 2013.

Interactive Advertising Bureau, Inc. Key Developments

Scott Cunningham Joins Interactive Advertising Bureau, Inc. as Vice President of Technology and Ad Operations

The Interactive Advertising Bureau (IAB) announced that Scott Cunningham has joined the IAB as Vice President of Technology and Ad Operations. Cunningham will play a pivotal role in the organization's ongoing efforts to ensure a high standard of quality for the digital advertising supply chain, filling a key position that will be responsible for implementing technical standards and developing best practices on crucial issues such as combating traffic fraud, improving ad viewability, defending against malware, and resolving other issues impacting IAB members and digital advertisers at large. Cunningham will start his new position with IAB on April 28. Most recently, Cunningham handled product and design for programmatic and native advertising solutions at Federated Media Publishing as Senior Vice President of Product.

Interactive Advertising Bureau Elects Vivek Shah as New Chairman of its Board of Directors

Ziff Davis, a division of j2 Global, Inc. announced that the Interactive Advertising Bureau (IAB) has elected Vivek Shah, CEO of Ziff Davis, as the new chairman of the IAB’s board of directors. As chairman, Shah will help steer the company in the pursuit of its five key objectives -- The Trustworthy Digital Marketing Supply Chain, Making Measurement Make Sense, Publisher Transformation, Building Brands Digitally, and Moving Mobile Mainstream. Shah joined Ziff Davis in 2010 as the company's chief executive officer and led the sale of the company to j2 Global in November 2012. Prior to Ziff Davis, Vivek held a series of posts of increasing responsibility during a career of more than 14 years at Time Inc., including Group President, Digital for Time Inc.'s news, business and sports properties; President, Fortune/Money Group; and General Manager, Fortune/Money Group.

Interactive Advertising Bureau Promotes Mike Zaneis to Executive Vice President and General Counsel

The Interactive Advertising Bureau announced the promotion of Mike Zaneis to Executive Vice President and General Counsel from Senior Vice President and General Counsel. Prior to joining IAB in 2007, Mike Zaneis served as Executive Director of Technology and E-Commerce at the U.S. Chamber of Commerce.

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