Company Overview of ChoiceStream, Inc.
ChoiceStream, Inc. provides digital advertising solutions. The company offers branding, direct response campaigning, retargeting, and programmatic buying solutions. It also provides Pollshare, a consumer survey platform for collecting and sharing consumer opinions, attitudes, and preferences; and cs.Console, an interactive dashboard and analytics portal for brands and agencies to measure, track, and report on in-flight campaigns. The company caters to automotive, entertainment, consumer packaged goods, healthcare services, publishing, furniture, retail, telecommunication, and travel industries. ChoiceStream, Inc. was founded in 2000 and is headquartered in Boston, Massachusetts with addition...
25 Drydock Avenue
Boston, MA 02210
Founded in 2000
Key Executives for ChoiceStream, Inc.
Co-Founder and Chairman of The Board
Vice President of Product Management and Marketing
Chief Revenue Officer and Vice President of Sales
Compensation as of Fiscal Year 2014.
ChoiceStream, Inc. Key Developments
ChoiceStream Releases cs.Console Dashboard and Analytics Portal
Aug 5 14
ChoiceStream announced the release of cs.Console, an interactive dashboard and analytics portal where brands and agencies can measure, track and report on in-flight campaigns. The cs.Console, unveiled Tuesday at VentureBeat's GrowthBeat event, expands ChoiceStream's platform by adding a self-service component. Clients can now log in to see the characteristics and geographies of consumers responding to ads. The cs.Console establishes a new level of transparency to advertisers on programmatic media. This launch comes at a time when marketers are expected more than ever to measure and interpret campaign data, and report on the business impact of their marketing efforts. eMarketer recently published research showing that 39% of marketers have issues with access to current and reliable data, and linked the marketing data and analytics to business outcomes. The added benefit with the cs.Console release is that clients will now have personal, real-time access to engage with the information as they wish, throughout the duration of a campaign's flight. Clients who have received initial log-ins to the tool are impressed by its interface and insights. In addition to advanced audience insights, ChoiceStream also manages the planning, creative, and media-buying aspects of programmatic campaigns for its clients.
ChoiceStream, Inc. Appoints Sabine Cummins as Vice President of Agency and Client Partnerships
Jun 30 14
ChoiceStream, Inc. announced that Sabine Cummins is joining the team based in Chicago as vice president of agency and client partnerships. Cummins brings over 15 years of experience in digital advertising to her new role as vice president of agency and client partnerships, where she will focus on ChoiceStream's key partnership growth. She will work to expand the company's portfolio of agency clients across the nation. Prior to ChoiceStream, Cummins was vice president of media at iCrossing, managing the central media team across Chicago and Dallas' client portfolio and North America Display Practice Lead.
ChoiceStream, Inc. Announces the Launch of cs.Dynamic Advertising Solution
Mar 19 14
ChoiceStream, Inc. announced the launch of cs.Dynamic Advertising. Through this new offering ads can change dynamically to match any combination of circumstances, such as the last item viewed, local conditions including weather, language or local pricing and personal attributes such as gender, age, income or personal interests. ChoiceStream's Dynamic Advertising takes advantage of the company's full suite of services for brand advertisers looking to match the right ad with the right consumer in real-time. ChoiceStream's expert creative services team collaborates with clients to recommend the practices, consult on creative strategy and build custom ads. The cs.Dynamic Advertising suite has several innovative ad formats including: cs.Weather Ads: Ads populate with real-time weather data and with the products and messaging that are appropriate for the prevailing weather conditions.; cs.Live Feed Ads: Ads include real-time feeds like news, social, or scores to display a live view of events and conversations as they occur.; cs.Localized Ads: Ads populate with real-time, location-specific data to connect users with timely and locally relevant offers and messaging.; cs.Combinations Ads: Custom ads can be created using any combination of cs.Dynamic Creative features. ChoiceStream's Dynamic Advertising is one more way that the company provides a complete solution that delivers top results at scale dependably and simply.
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