September 23, 2014 5:50 AM ET

Hotels, Restaurants and Leisure

Company Overview of Royal Caribbean International Ltd.

Company Overview

Royal Caribbean International Ltd. owns and operates cruise ships in the United States and internationally. It provides shore and land excursions, and cruise tour options. The company also offers onboard activities, including rock climbing, shopping, glacier trekking, and spa services. It offers vacations in various destinations, including Alaska, Asia, Australia/New Zealand, Bahamas, Bermuda, Canada/New England, the Caribbean, Dubai/the United Arab Emirates, Europe, Hawaii, Mexico, Panama Canal, South America, and the Transatlantic. Royal Caribbean International Ltd. has a strategic alliance with DreamWorks Animation SKG Inc. The company was formerly known as Royal Caribbean Cruise Line Ltd...

1050 Caribbean Way

Miami, FL 33132-2096

United States

Founded in 1969





Key Executives for Royal Caribbean International Ltd.

Chief Executive Officer and President
Age: 54
Age: 66
Senior Vice President of International
Age: 55
President of Royal Celebrity Tours
Senior Vice President of Marketing
Age: 53
Compensation as of Fiscal Year 2014.

Royal Caribbean International Ltd. Key Developments

Royal Caribbean International Appoints Carol Schuster to Senior Vice President of Marketing

Royal Caribbean International announced the appointment of Carol Schuster to Senior Vice President of Marketing. Schuster joins the global cruise line with a background in building global brands, as well as new market entry, and will oversee all aspects of marketing for Royal Caribbean including brand strategy and positioning; consumer and trade advertising; digital and social media; and one-to-one and loyalty marketing. Most recently, Schuster ran a global marketing and brand consultancy and spearheaded the launch of U.S. women's luxury apparel company, Lafayette 148 New York, in China.

Royal Caribbean International Extends TV Channel Agreements with Oceans TV

Oceans TV announced that Royal Caribbean International has extended satellite TV channel agreements for two of the cruise line's ships. The first agreement covers the provision of a wide package of satellite TV channels for Serenade of the Seas whilst it cruises in European and Middle Eastern waters in Winter and Spring 2013. Channels include BBC World News, BBC Entertainment and CNBC Europe for English speaking passengers. The second agreement is for the supply of the TV Globo International satellite TV channel onboard Splendour of the Seas. Whilst the ship cruises around the South American coast for the next 6 months, passengers can enjoy Brazil's commercial television network which is watched by an estimated 120 million people daily across Latin America.

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