April 20, 2014 6:02 PM ET

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Company Overview of Disney Consumer Products, Inc.

Company Overview

Disney Consumer Products, Inc. provides a category of products that range from toys and apparel to books and fine arts. It operates in three business units: Licensing, Publishing, and Disney Store. The company’s Licensing business unit is engaged in Walt Disney’s character licensing of brand priorities, such as Disney Media, Classics and Entertainment, Disney and Pixar Animation Studios, Disney Princess and Disney Fairies, and Lucasfilm and Marvel. Its Publishing business unit publishes children's books, magazines, and digital products, as well as includes an English language learning business that offers English learning centers and supplemental learning book programs. The company’s Disney ...

500 South Buena Vista Street

Burbank, CA 91521-8171

United States

Founded in 1929





Key Executives for Disney Consumer Products, Inc.

Chief Financial Officer and Executive Vice President
Age: 47
Chief Executive Officer of the Walt Disney Company
Age: 62
President of Walt Disney Studios
Chief Counsel and Chief Counsel of Consumer Products - The Walt Disney Company
Compensation as of Fiscal Year 2013.

Disney Consumer Products, Inc. Key Developments

Disney Consumer Products Releases The Little Mermaid Diamond Edition Blu-Ray

Disney Consumer Products (DCP) has released a vast line of new products celebrating Disney Princess Ariel available now at national retailers timed with The Little Mermaid Diamond Edition Blu-ray(TM) release. The new collection draws inspiration from Ariel's spirited personality and signature red hair and features items for collectors, little princesses and adult princesses who #iHeartAriel -- from dolls and role play to beauty and fashion. Highlights from The Little Mermaid product collection include: For Little Princesses- Dress Up: Ariel Musical Light Up Dress by Jakks Pacific (MSRP $34.99): Little girls can shimmer and shine just like Ariel. With just a twirl, the dress lights up and plays Under the Sea; Ariel Costume Collection by Disney Store ($12.95-$44.95); My Favorite Princess Collection by Children's Apparel Network (MSRP $8.99-$21.99). Play Time: Under the Sea Surprise Ariel by Jakks Pacific (MSRP $24.99); Mermaid-to-Princess Ariel by Mattel (MSRP $24.99); Disney Animators' Collection Ariel Doll Deluxe Bathtub Gift Set by Disney Store ($49.95); The Little Mermaid Plush Collection by Disney Store ($9.50-$19.95). Bedtime: Ariel Long John Pajamas by Hanna Andersson (MSRP $42.00); The Little Mermaid Read-Along Storybook and CD by Disney Press (MSRP $6.99, ISBN: 1423168895); Little Mermaid Reversible Bedding Ensemble by Franco (MSRP $14.96- $29.88). For Adult Princesses- Fashion & Beauty: Ariel & Eric Pullover by Simsotex (MSRP $32.50); The Little Mermaid Ariel Dress by Simsotex (MSRP $34.50); Disney Ariel Collection by Sephora (MSRP $19.00-$58.00); The Little Mermaid Kiss Hobo Bag by Loungefly (MSRP $19.50).

Disney Consumer Products, Inc. Makes Halloween Shopping with Spooktacular Selection of Costumes, Apparel, Home Décor, Collectibles and More

Disney Consumer Products is making it easy for consumers to bring home the magic of Disney this Halloween with a wide array of authentic Disney, Marvel and Star Wars character-inspired costumes and more, available now at Disney Store, mass and specialty retailers across the country. With princesses, super heroes and pirates topping the National Retail Federation's (NRF) list of most popular Halloween costumes for kids, adults and pets, DCP has something for ghosts and goblins of all ages - even furry friends! For the first time this season, DCP offers costumes from fan-favorites including Sofia the First, Disney's Planes and Star Wars. From sparkly princess dresses and muscular Super Hero bodysuits to light-up accessories and everything in between, families will find an abundance of choices to express their creativity.

Disney Consumer Products, Inc. Debuts New Franchise Extension with Launch of Disney Princess Palace Pets App and Toy Line

Disney Consumer Products introduced the newest arrival to the Disney Princess kingdom: Disney Princess Palace Pets. Inspired by the love for animals the Disney Princess characters display in their classic stories, the Disney Princess Palace Pets app and product collection enable children to play with, nurture and love their Palace Pets, just like their favorite Disney Princess characters. The Palace Pets were first introduced in the Disney Princess Palace Pets app, a wildly popular, free iOS app from Disney Publishing Worldwide that launched in June 2013 and reached more than 1 million downloads in its first seven weeks. The app shares the story of how the Palace Pets met the Disney Princess characters and includes activities such as an interactive royal salon where children can wash, brush, groom, accessorize and treat the pets to snacks. The Palace Pets toy line is now available at retailers nationwide and includes figures, "plush" stuffed animals and playsets created in collaboration with licensee, Blip Toys. Disney Princess Palace Pets have received early industry buzz by being recognized on TimetoPlayMag.com's "Most Wanted List," which identifies the hottest toys set to top kids' holiday wish lists. The Disney Princess Palace Pets each belong to their own Disney Princess character and include: Cinderella's puppy, Pumpkin; Aurora's kitten, Beauty; Snow White's Bunny, Berry; Belle's puppy, Teacup; and Ariel's kitten, Treasure. Highlights from the Disney Princess Palace Pets product offering include: Furry Tail Friends (MSRP $5.99 each): These adorable pets come with sparkly removable tiaras and styling brushes to groom their tails. Talking & Singing Pets (MSRP $12.99 each): These dazzling figures come to life as they speak and sing several phrases with the press of their locket. The fall collection includes Pumpkin (Cinderella's Puppy), Berry (Snow White's Bunny) and Treasure (Ariel's Kitty). Pamper Me Pretty Plush (MSRP $24.99): Soft, sweet and stylish -- the Pamper Me Pretty plush stuffed animals are perfect for grooming and snuggling! Available as both Pumpkin (Cinderella's Puppy) and Beauty (Aurora's Kitty), these pampered pets come with extra-fluffy tails and beautiful accessories. Pamper & Beauty Salon (MSRP $29.99): The Pamper & Beauty Salon is packed with tons of primping accessories like a blow-dryer, mirror, barrettes and more. Rapunzel's kitty, Summer, is included with magical color-change features that make her pink nails and pretty makeup appear and disappear with water. The Disney Princess Palace Pets app is available in the App Store, and the magazine is available at all major retail outlets nationwide. Additional products and categories are planned throughout 2014, including eBooks launching this October and a print publishing program in summer of 2014.

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