November 01, 2014 6:36 AM ET


Company Overview of Starcom MediaVest Group, Inc.

Company Overview

Starcom MediaVest Group, Inc. engages in brand communications and consumer contact services in the United States and internationally. Its portfolio of strategic services include media planning and buying, communications planning, direct response media, and internet and digital communications, as well as multicultural, entertainment, gaming, sports sponsorship, and event marketing and media services. The company also activates integrated campaign management, response media, digital communications, branded entertainment, mobile contact, social networking, sponsorships, and multicultural services. In addition, it produces content, creates media partnerships, and invests in the technology and da...

35 West Wacker Drive

Chicago, IL 60601

United States

Founded in 1999





Key Executives for Starcom MediaVest Group, Inc.

Chief Executive Officer
Age: 48
President of Global Operations
Chief Executive Officer of SMG MENA and Executive Vice President of Business Development - PGM MENA
Chief Executive Officer of Northeast Asia
Chief Executive Officer of Starcom Hong Kong Taiwan & South China
Compensation as of Fiscal Year 2014.

Starcom MediaVest Group, Inc. Key Developments

Acxiom Corporation and Starcom MediaVest Group, Inc. Sign European Partnership to Deliver Data-Driven Advertising Across Europe

Acxiom(R) announced it has signed a European-wide partnership with Starcom Mediavest Group (SMG), which will see both organizations working closer together and sharing data assets to be able to deliver increased value to their respective clients, enter new territories and connect digital and physical identifiers. The deal, which is part of a wider global agreement between the two organizations, will enable SMG to leverage audience data from Acxiom's specialist data sets, giving it the ability to develop more targeted branding, retention and acquisition strategies. SMG will also use AbiliTec(R), Acxiom's advanced customer recognition technology, to centralize and connect campaigns and data across all the channels and platforms it utilizes to deliver results for its advertisers. The partnership addresses growing requirements from brands to connect the consumer insight and targeting disciplines associated with their established offline CRM programs with the online world of media planning and buying. SMG will use Acxiom Safe Haven(TM) to on-board brands' first party data, to create an anonymised single view of the customer which will in turn generate new insights and customer knowledge. The deal will allow SMG to get a head start in creating true one-to-one marketing at scale, execute more targeted campaigns across all channels and devices, and ultimately, transform customer experiences.

Starcom Mediavest Group Appoints Sue Frogley as Global Commercial Director

Starcom MediaVest Group (SMG) has brought on board Sue Frogley as Global Commercial Director, a new role at SMG. Responsible for building a strong commercial capability and practice to drive client revenue, Frogley will work across all of SMG's Global Network Clients, setting a strategic M&A vision and investment strategy. Frogley will help identify and architect new commercial models and trading deals to drive diversification of new revenue sources. Based in London, Frogley will report to Laura Desmond, Global CEO of SMG. Frogley joins SMG from Dentsu Aegis Media, where she was most recently President of Commercial Operations. She was responsible for all commercial negotiations and commercial development at a global level, covering both new and existing clients.

Starcom MediaVest Group Announces Management Changes

Laura Desmond, Global Chief Executive Officer of Starcom MediaVest Group, has been named Chair of the Board of Directors of the Advertising Council. She succeeds Debra L. Lee, Chairman & Chief Executive Officer of BET Networks. David Kenny, Chief Executive Officer of The Weather Company, has been announced as Vice Chair of Media, joining Vice Chair of Advertisers, David Christopher, CMO of AT&T Mobility. Ms. Desmond will be board chair through June 2015 when she will be succeeded by Mr. Christopher.

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