July 22, 2014 10:42 PM ET


Company Overview of Starcom MediaVest Group, Inc.

Company Overview

Starcom MediaVest Group, Inc. engages in brand communications and consumer contact services in the United States and internationally. Its portfolio of strategic services include media planning and buying, communications planning, direct response media, and internet and digital communications, as well as multicultural, entertainment, gaming, sports sponsorship, and event marketing and media services. The company also activates integrated campaign management, response media, digital communications, branded entertainment, mobile contact, social networking, sponsorships, and multicultural services. In addition, it produces content, creates media partnerships, and invests in the technology and da...

35 West Wacker Drive

Chicago, IL 60601

United States

Founded in 1999





Key Executives for Starcom MediaVest Group, Inc.

Chief Executive Officer
Age: 48
President of Global Operations
Chief Executive Officer of SMG MENA and Executive Vice President of Business Development - PGM MENA
Chief Executive Officer of Northeast Asia
Chief Executive Officer of Starcom Hong Kong Taiwan & South China
Compensation as of Fiscal Year 2014.

Starcom MediaVest Group, Inc. Key Developments

Starcom MediaVest Group Announces Management Changes

Laura Desmond, Global Chief Executive Officer of Starcom MediaVest Group, has been named Chair of the Board of Directors of the Advertising Council. She succeeds Debra L. Lee, Chairman & Chief Executive Officer of BET Networks. David Kenny, Chief Executive Officer of The Weather Company, has been announced as Vice Chair of Media, joining Vice Chair of Advertisers, David Christopher, CMO of AT&T Mobility. Ms. Desmond will be board chair through June 2015 when she will be succeeded by Mr. Christopher.

ASICS Appoints Starcom as Global Media Agency Partner

ASICS has appointed Starcom as their global media agency partner. Starcom will handle ASICS' global communications strategy as well as all media planning and buying, and data and analytics, and was awarded the account following a successful competitive pitch. Working in partnership with ASICS existing global creative agency, 180 Amsterdam, Starcom will develop an integrated communications model across 14 markets globally.

Starcom MediaVest Group, Inc. Presents at The MoffettNathanson Media & Communications Summit, May-14-2014 03:00 PM

Starcom MediaVest Group, Inc. Presents at The MoffettNathanson Media & Communications Summit, May-14-2014 03:00 PM. Venue: Le Parker Meridien, 119 West 56th Street, New York, NY 10019, United States. Speakers: Laura B. Desmond, Chief Executive Officer.

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