Company Overview

IMPAQT, Inc. operates as a search marketing agency. The company offers search-based paid placement campaigns and organic Web site optimization solutions to marketers. Its solutions include search engine optimization services and strategies, such as Web site architecture and usability, content generation, linking, social media, international and local search, data feed and video optimization, and mobile search engine optimization; paid management tools, proprietary measurement technologies, and client service processes; tool sets for bid management; search education; and social media audits. The company also provides search marketing innovations, such as Adaptive Bidding to make optimization ...

IMPAQT, Inc. operates as a search marketing agency. The company offers search-based paid placement campaigns and organic Web site optimization solutions to marketers. Its solutions include search engine optimization services and strategies, such as Web site architecture and usability, content generation, linking, social media, international and local search, data feed and video optimization, and mobile search engine optimization; paid management tools, proprietary measurement technologies, and client service processes; tool sets for bid management; search education; and social media audits. The company also provides search marketing innovations, such as Adaptive Bidding to make optimization decisions about bid levels; Audience Identification and Measurement to identify and segment online searchers, as well as enhance keyword development; BidWise, a bid management tool; B-LINQ to create a PPC campaign; Brand Attachment Value for Website traffic tracking and measurement; ExstoNet reporting tool, a search decision support system; Knowledge and Information Portal, a search learning management system; Media Mix Modeling, an analytical integration of external media effects on paid search performance; Search Position Score, a metric for measuring online visibility; Target Rating Points to identify search segments and enable users to conduct a smarter search campaign; and TRAQ to manage the details and deadlines of search marketing. Further, it provides search engine marketing strategic consulting services. IMPAQT serves financial services, retail, consumer packaged goods, pharmaceutical, education, and B2B industries. It has strategic partnerships with McKinney, Brunner, Kessler Group, Mercent, and SLI Systems. The company was formerly known as 3 W Interactive, Inc. IMPAQT, Inc. was founded in 1999 and is based in Pittsburgh, Pennsylvania.

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