Anheuser-Busch announced that AKQA, Inc. as the lead digital agency for its Budweiser, Bud Light and Stella Artois brand families. Effectively immediately, AKQA will assume responsibility for creating digital extensions for each brand's marketing campaigns, including online and mobile programs, content creation, identifying new partnership opportunities and app development. In its new role, AKQA will work in tandem with each brand's marketing agencies of record, Budweiser's Anomaly, Bud Light's Translation and Stella Artois' Mother.

Starwood Hotels and Resorts has appointed AKQA, Inc. as its mobile partner across Europe, the Middle East and Africa. The agency will provide strategic direction as well as creative, technology, media and analytics infrastructure.

AKQA, Inc. announced that Rei Inamoto has been named to lead the New York office. In this new role, Rei will oversee all departments, including creative, technology, strategy and client services. The new responsibilities are in addition to Rei's role as Chief Creative Officer, where he oversees the company's creative vision and output in the U.S. and Asia.