November 27, 2014 5:36 PM ET


Company Overview of Seattle Times Co. Inc.

Company Overview

Seattle Times Co. Inc. publishes print and online newspapers. Its newspapers cover information on investigations, breaking news, and sports. The company also provides newspaper and online advertising, direct marketing, market analysis, media planning, promotions, design, and copywriting services. In addition, it sells photos, commemorative and photo gifts, online videos, artworks, reprints, and books. Seattle Times Co. Inc. was formerly known as Seattle Daily Times. The company was founded in 1891 and is based in Seattle, Washington. Seattle Times Co. Inc. operates as a subsidiary of Blethen Corporation.

1000 Denny Way

Seattle, WA 98109

United States

Founded in 1891





Key Executives for Seattle Times Co. Inc.

Chief Executive Officer and Publisher
President and Chief Operating Officer
Senior Vice President of Finance
Senior Vice President of Business Operations and President of Blethen Washington Affiliate Newspapers
Executive Vice President of Revenue & New Products
Compensation as of Fiscal Year 2014.

Seattle Times Co. Inc. Key Developments

Seattle Times Names Alayne Fardella as Company President

Alayne Fardella, The Seattle Times' chief operating officer, has been named the company's new president and COO. Fardella, who joined The Times in 1995, has served in a number of leadership roles, including as senior vice president of business operations and vice president of human resources and labor. She left the company in 2010, subsequently served in a consulting role for The Times and returned full-time when she was named COO in 2012. Before joining The Times, Fardella held management positions with technology and manufacturing companies, including Intel and National Semiconductor.

ForkFly Inc. Announces Distribution Partnership with the The Seattle Times Company

ForkFly announced that it has signed an exclusive distribution agreement with The Seattle Times. By integrating ForkFly into its current advertising initiatives, The Seattle Times will now offer area merchants an intuitive, self-service platform for delivering custom advertisements, offers, and geo-targeted messaging to consumers on the Web and via the ForkFly mobile app. Merchants pay a low, flat monthly rate to The Seattle Times for the use of these services. ForkFly Features and Benefits Include: Easy & Automated Merchant Dashboard: Advertisers can create and manage their own ad campaigns through ForkFly's simple merchant dashboard, which monitors and reports on detailed campaign statistics, impressions, deal redemptions, user profiles and even the areas where consumers are viewing and engaging with the deal. Location-Based Technology: For advertisers that want advanced consumer targeting, ForkFly utilizes a combination of geo-aware applications, segmentation, push notifications, and an upcoming plug-and-play hardware component to accurately determine position. Easy to Use and Redeem: Consumers can easily find the nearby offers they want, and redeem them with their smartphone or printable vouchers on the fly. Increased Traditional Revenues: Distribution partners bundle ForkFly with traditional advertising packages to increase revenues beyond the digital space; Integrated Sales Tools: Distribution partners can drive local advertisers to to learn about the value proposition of the ForkFly platform.

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