December 26, 2014 9:14 PM ET

Personal Products

Company Overview of L'Oreal USA, Inc.

Company Overview

L'Oreal USA, Inc. develops and manufactures cosmetics for consumer and professional markets. It provides skincare, hair care, hair color, makeup, perfume, and fragrance products. The company offers its products through a network of suppliers. L'Oreal USA, Inc. was formerly known as Cosmair, Inc. and changed its name to L'Oreal USA, Inc. The company was founded in 1953 and is headquartered in New York, New York. It has facilities in North Little Rock, Arkansas; Clark, Franklin, Piscataway, West Caldwell, Cranbury, South Brunswick, and Westfield, New Jersey; New York, New York; Florence, Kentucky; Solon and Streetsboro, Ohio; Aurora, Colorado; Savannah, Georgia; and Chicago, Illinois. L'Oreal ...

575 Fifth Avenue

New York, NY 10017

United States

Founded in 1953

Phone:

212-818-1500

Fax:

212-984-4999

Key Executives for L'Oreal USA, Inc.

Chief Executive Officer and President
Senior Vice President of Operations
Director of L'oreal SA and Chief Executive Officer of L'oreal SA
Age: 58
President of Consumer Products Division
President of Luxury Products Division
Compensation as of Fiscal Year 2014.

L'Oreal USA, Inc. Key Developments

Federal Trade Commission Approves Final Order Settling Charges that L'Oreal USA, Inc

Following a public comment period, the Federal Trade Commission has approved a final order settling charges that cosmetics company L'Oreal USA, Inc. made deceptive advertising claims about its Lancome Genifique and L'Oreal Paris Youth Code skincare products. According to the FTC's complaint, announced in June 2014, L'Oreal made false and unsubstantiated claims that its Genifique and Youth Code products provided anti-aging benefits by targeting users' genes. In national advertising campaigns, L'Oreal claimed that its Genifique products were "clinically proven" to "boost genes' activity and stimulate the production of youth proteins" that would cause "visibly younger skin in just 7 days." Similarly, for its Youth Code products, L'Oreal touted the "new era of skincare: gene science," and that consumers could "crack the code to younger acting skin." Under the final order, L'Oreal is prohibited from claiming that any Lancome brand or L'Oreal Paris brand facial skincare product targets or boosts the activity of genes to make skin look or act younger, or respond five times faster to aggressors like stress, fatigue, and aging, unless the company has competent and reliable scientific evidence substantiating such claims. The final order also bars the company from claiming that certain Lancome brand and L'Oreal Paris brand products affect genes, unless the claims are supported by competent and reliable scientific evidence. Finally, L'Oreal is prohibited from making claims about these products that misrepresent the results of any test or study. The Commission vote approving the final order and responses to members of the public who submitted comments was 4-0-1, with Commissioner Terrell McSweeny not participating.

L'Oréal USA, Inc. Settles Federal Trade Commission Charges Alleging Deceptive Advertising for Anti-Aging Cosmetics

L'Oréal USA, Inc. has agreed to settle Federal Trade Commission charges of deceptive advertising about its Lancôme Génifique and L'Oréal Paris Youth Code skincare products. According to the FTC's complaint, L'Oréal made false and unsubstantiated claims that its Génifique and Youth Code products provided anti-aging benefits by targeting users' genes. In national advertising campaigns that encompassed print, radio, television, Internet, and social media outlets, L'Oréal claimed that its Génifique products were "clinically proven" to "boost genes'" activity and stimulate the production of youth proteins that would cause "visibly younger skin in just 7 days," and would provide results to specific percentages of users. Similarly, for its Youth Code products, L'Oréal touted -in both English- and Spanish-language advertisements - the "new era of skincare: gene science," and that consumers could "crack the code to younger acting skin." Charging as much as $132 per container, L'Oréal has sold Génifique nationwide since February 2009 at Lancôme counters in department stores and at beauty specialty stores. The company has sold Youth Code, which costs up to $25 per container at major retail stores across the United States, since November 2010. Under the proposed administrative settlement, L'Oréal is prohibited from claiming that any Lancôme brand or L'Oréal Paris brand facial skincare product targets or boosts the activity of genes to make skin look or act younger, or respond five times faster to aggressors like stress, fatigue, and aging, unless the company has competent and reliable scientific evidence substantiating such claims. The settlement also prohibits claims that certain Lancôme brand and L'Oréal Paris brand products affect genes unless the claims are supported by competent and reliable scientific evidence. Finally, L'Oréal is prohibited from making claims about these products that misrepresent the results of any test or study.

L'Oreal USA, Inc. Appoints Kristina Schake as Chief Communications Officer, Effective July 08, 2013

L'Oreal USA, Inc. announced that Kristina Schake will be joining L'Oreal USA as Chief Communications Officer effective July 08, 2013. Schake will represent L'Oreal USA for all corporate communications and will lead the external communications strategy in the areas of public and media relations, industry and government relations, sustainability and crisis communications. In addition, Schake will oversee the company's Corporate Philanthropic programs. Schake is currently a Special Assistant to President Obama and Communications Director to the First Lady Michelle Obama.

Similar Private Companies By Industry

Company Name Region
KeyView Labs, Inc. United States
Juvenon, Inc. United States
Green To Grow Inc. United States
Body Art & Science Inc. United States
BLI Holdings Corporation United States

Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
October 20, 2014
Carol's Daughter Holdings, LLC
Merger/Acquisition
September 9, 2014
Sayuki Custom Cosmetics, Inc.
 

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
NYC2012, Inc. United States
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
Rush University United States
Greater Houston Partnership United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact LOreal USA, Inc., please visit www.lorealusa.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.