September 22, 2014 2:35 AM ET

Internet Software and Services

Company Overview of StrongView Systems, Inc.

Company Overview

StrongView Systems, Inc. provides hosted email marketing, social media, transactional email, email deliverability, and email marketing strategy and optimization solutions for Fortune 2000 companies. Its email marketing products include Message Studio, an email marketing solution for campaign management, data segmentation, and targeting; Lifecycle Marketing, a lifecycle marketing solution that enables marketers to design and automate event-triggered email marketing programs; Transactional Email Platform, a solution for transactional email on the market; and StrongMail On-Demand, an on-demand email marketing solution for marketing and transactional email; and StrongDelivery Tools, which are se...

1300 Island Drive

Suite 200

Redwood City, CA 94065

United States

Founded in 2002





Key Executives for StrongView Systems, Inc.

Chief Executive Officer and Director
Chief Financial Officer
Age: 56
Senior Vice President of Client Services
Senior Vice President of Strategy
Compensation as of Fiscal Year 2014.

StrongView Systems, Inc. Key Developments

StrongView Adds New Contextual Marketing Capabilities to its Marketing Cloud

StrongView announced new contextual marketing capabilities for Message Studio, StrongView's cross-channel Marketing Cloud. This latest release of Message Studio introduced many new and enhanced features for leveraging ad-hoc third-party data and executing highly contextual messages across any offline or online channel. StrongView Message Studio set the bar for contextual marketing with last year's announcement of InteractionStore, the industry's first cloud-based customer insight solution capable of analyzing and acting on cross-channel customer interactions. With this recent update, Message Studio raises the bar even higher with the ability to automatically import any third-party event data for analysis and targeting, and then push relevant messages out via any messaging channel of the marketer's choosing. In addition to expanded channel messaging, StrongView has added native push messaging capabilities within Message Studio's drag-and-drop lifecycle marketing module. This enables enterprise marketers to create multistep, multichannel programs, delivering messages to mobile application and devices in coordination with other messaging types such as email, SMS and display.

StrongView Names Rob Brosnan as Senior Vice President of Strategy

StrongView announced that former Forrester Research analyst Rob Brosnan has joined the company in the newly created position of Senior Vice President of Strategy reporting directly to CEO Bill Wagner. Prior to joining StrongView, Rob served as Principal Analyst for Customer Intelligence Professionals at Forrester Research Inc. In his role as SVP of Strategy, Rob will leverage the considerable knowledge and perspective he gained at Forrester to help shape corporate, product and market strategies.

StrongMail Systems, Inc. Adds Email Display Retargeting Capabilities to Cross-Channel Marketing Platform

StrongMail Systems, Inc. announced that it has integrated email display retargeting capabilities into the company's Message Studio email and cross-channel marketing platform. StrongMail's open display integration approach provides the flexibility to easily integrate an enterprises' existing retargeting partners into current cross-channel marketing campaigns. With these new capabilities, StrongMail has unmatched abilities to orchestrate true cross-channel campaigns to engage customers across email, mobile, social, web, and now display. With the introduction of email display retargeting capabilities, StrongMail enables enterprise marketers to easily leverage email engagement behavior to automatically serve highly relevant and targeted display ads personalized for individual consumers. StrongMail's email display retargeting capabilities also simplify the execution of campaigns by enabling marketers to repurpose existing email content and creative into targeted display ads. StrongMail also makes it easy to insert email display retargeting into any cross-channel campaign, whether triggered, batch or a multi-step lifecycle marketing program. The ability to trigger targeted display advertising based on email activity provides marketers with a powerful way to more precisely engage and convert customers with automated, cross-channel coordination.

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