July 12, 2014 5:40 AM ET


Company Overview of Epsilon Data Management, LLC

Company Overview

Epsilon Data Management, LLC operates as a CRM direct marketing company. The company provides strategic consulting services, including marketplace assessment; prime prospect profiles, targeting, and customer experience design; competitive analysis; implementation design and process plan covering technology through engagement; marketing mix allocation and investment justification; and measurement criteria and projections. It also offers analytic consulting services, such as marketing attribution, marketing opportunity assessment, customer/prospect profiling, customer/prospect segmentation, and predictive modeling, as well as marketing measurement, analysis, and optimization; data services; an...

4401 Regent Boulevard

Irving, TX 75063

United States

Founded in 1969





Key Executives for Epsilon Data Management, LLC

Chief Executive Officer
Age: 45
Age: 51
Chief Financial Officer
President of Agency & Direct Services and Head of Dallas Region - Purple@Epsilon
President of Interactive Services Group and Head of New York Region - Purple@Epsilon
Compensation as of Fiscal Year 2014.

Epsilon Data Management, LLC Key Developments

Epsilon Signs New Multiyear Agreement with Ebates Inc

Epsilon has signed a new multiyear agreement with Ebates Inc. Epsilon will provide robust, targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Ebates' suite of websites and rewards programs including Ebates.com, Ebates.ca, Ebates Korea, FatWallet.com, and Pushpins. Under the terms of the multiyear agreement, Epsilon will provide a full suite of permission-based email marketing services including account and campaign management, strategy and email delivery. Ebates sends billions of emails to customers each year, including newsletters, welcome messages, offers, discounts, promotions and more. Ebates will also leverage Epsilon's Email Response Network to intelligently schedule email campaigns, allowing the company to target individual customers at the right time and on the right device to maximize marketing results. This tool improves campaign effectiveness by helping Ebates send highly personalized messages to consumers when and where they are most engaged.

Epsilon Partners with comScore, Inc. to Offer Rich Demographic Data Assets

Epsilon announced a partnership with comScore Inc. that will allow comScore customers to measure the demographic characteristics of their campaigns with greater depth and scale. In partnership with Epsilon, comScore validated Campaign Essentials (vCE) clients will benefit from Epsilon's demographic data, which supplement and enhance the reporting of campaign audience delivery. By combining the analytic services of comScore with the scale and accuracy of Epsilon's data, advertisers will be able to improve the measurement accuracy of their digital spend. The combination of comScore's expertise in measuring online activity coupled with the depth of Epsilon's demographic data will generate more timely and precise insights for the comScore customer--resulting in better value for their digital investments. vCE is an ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management. comScore clients are offered an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of non-human traffic. It also evaluates the degree to which validated impressions reached the campaign target audience.

Epsilon Partners with Twitter to Offer Tailored Audiences

Epsilon announced a partnership with Twitter to enable advertisers to more accurately target audiences using their own customer data. In partnership with Epsilon, advertisers can create audience segments by targeting their Promoted Tweets using CRM data, and activate them on Twitter while ensuring data security. When combining the marketing services of Epsilon and Twitter, advertisers will have the ability to engage a highly valuable, targeted audience. First, Epsilon uses its proprietary SecureConnect match process to identify Twitter users within an advertisers's audience, enabling Twitter to create and manage a targeted, tailored audience campaign. Next, by using offline data sources, Twitter's tailored audience can be further refined, and be reached with more targeted Promoted Tweets. The result is a highly effective marketing campaign for the advertiser.

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