September 17, 2014 7:29 PM ET

Media

Company Overview of Epsilon Data Management, LLC

Company Overview

Epsilon Data Management, LLC provides marketing solutions that integrate data, creativity, and technologies for advertisers and Fortune 100 brands to ignite connections between them and customers. Its marketing services include strategic consulting services, including marketplace assessment, competitive analysis, implementation design and process plan, marketing mix allocation and investment justification, and measurement criteria and projections, as well as prime prospect profiles, targeting, and customer experience design; and analytic consulting services, such as marketing attribution and opportunity assessment, customer/prospect profiling and segmentation, and predictive modeling, as wel...

6021 Connection Drive

Irving, TX 75039

United States

Founded in 1969

Phone:

469-262-0600

Key Executives for Epsilon Data Management, LLC

Chief Executive Officer
Age: 45
President
Age: 51
Chief Financial Officer
President of Agency & Direct Services and Head of Dallas Region - Purple@Epsilon
President of Interactive Services Group and Head of New York Region - Purple@Epsilon
Compensation as of Fiscal Year 2014.

Epsilon Data Management, LLC Key Developments

Epsilon Signs a Multi-Year Agreement with Sephora

Epsilon has signed a multi-year agreement with Sephora. Epsilon will provide targeted email marketing services focused on driving sales and creating a more personalised experience for customers across Sephora's omnichannel marketing platforms. Under the terms of the multi-year agreement, Epsilon will provide a full suite of permission-based email marketing services including account and campaign management, strategy and email delivery.

Epsilon Announces the Launch of Social Media Tool

Epsilon announced the launch of the Social Media Tool, a new feature within the Harmony Epsilon Response Network (ERN). First introduced in September 2012, the Harmony ERN combines a rich cooperative database, sourced from contributing clients' activity data, with a powerful set of marketing tools that allow marketers to personalize marketing campaigns, ensuring their marketing messages are delivered in the right channel, at the right time, for the individual consumer. The Harmony ERN Social Media Tool allows marketers to identify which consumers on a marketer's list are active on social sites and monitor the topics that are driving interest among the brand's most loyal consumers. Brands can use that information to create personalized, omnichannel campaigns that appeal to their customers and drive brand engagement. The Social Media Tool, which gives users access to a comprehensive dashboard, will offer marketers unique insights and capabilities: Leveraging the understanding of which consumers on a marketer's email list are socially active, the ERN allows marketers to understand the email topics that are driving the great interest among the marketer's socially active consumers. The Consumer Interest Analysis identifies trends in social media posts hat are relevant to the marketer--as consumers show growing interest in a topic that is meaningful to the marketer, the marketer is informed of he trend and can drive more relevant social and email marketing efforts; The ERN's email activity assessment helps marketers identify the most engaged email recipients on their marketing list; Most importantly, the ERN ties all of these elements together, identifying the company's true brand advocates--individuals who are large consumers of the brand's email content and engaged with social media--and providing actionable insight in the topics driving interest.

Epsilon Signs New Multiyear Agreement with Ebates Inc

Epsilon has signed a new multiyear agreement with Ebates Inc. Epsilon will provide robust, targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Ebates' suite of websites and rewards programs including Ebates.com, Ebates.ca, Ebates Korea, FatWallet.com, and Pushpins. Under the terms of the multiyear agreement, Epsilon will provide a full suite of permission-based email marketing services including account and campaign management, strategy and email delivery. Ebates sends billions of emails to customers each year, including newsletters, welcome messages, offers, discounts, promotions and more. Ebates will also leverage Epsilon's Email Response Network to intelligently schedule email campaigns, allowing the company to target individual customers at the right time and on the right device to maximize marketing results. This tool improves campaign effectiveness by helping Ebates send highly personalized messages to consumers when and where they are most engaged.

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