October 23, 2014 2:44 AM ET

Internet Software and Services

Company Overview of Factual Inc.

Company Overview

Factual Inc. operates a location platform that enables personalized and contextually relevant mobile experiences by enriching mobile location signals with global data. The company’s platform features global location data, mobile personalization and ad targeting tools, data mapping and cleaning tools, additional location tools, and consumer products data. Its platform allows users to access places, local businesses, and points of interest, as well as category-specific attributes for major location verticals, such as restaurants, hotels, and doctors in various countries via download or API. The company was founded in 2007 and is headquartered in Los Angeles, California with additional offices ...

1999 Avenue of the Stars

35th Floor

Los Angeles, CA 90067

United States

Founded in 2007

Phone:

310-286-9400

Fax:

888-399-9345

Key Executives for Factual Inc.

Founder and Chief Executive Officer
Director of Marketing and Operations
Senior Vice President of Product and Partnerships
Director of Product
Vice President of Engineering
Compensation as of Fiscal Year 2014.

Factual Inc. Key Developments

InMobi Inks Global Partnership with Factual Inc. to Increase Mobile Ad Efficacy for Brands

Factual Inc. announced a partnership with InMobi. InMobi’s anonymous data set of global mobile consumer activity will be combined with Factual’s location-based data to build geo-derived audience segments worldwide. This partnership enables marketers to globally leverage a richer set of geo-targeting features that incorporate geo-based consumer intelligence at a large scale. Brands are often challenged by ‘ad spillage,’ or dollars wasted when an advertisement reaches audiences outside their geo-spatial target segment. Providing advertisers with rich contextual data on consumers enables delivery of relevant ads with higher campaign efficacy, or lower ad spillage. InMobi gathers anonymous user data from the 759 million monthly active unique users on its network. To enhance an advertiser’s targeting efficacy, InMobi builds on this understanding of users by partnering with multiple data-specialists across the ecosystem, such as Factual. The partnership between InMobi and Factual will help advertisers understand how consumers move through the physical world by using aggregated anonymous user location data. Factual’s Global Places data covers over 65 million businesses and points of interest across 50 countries. Geopulse Audience uses this understanding of geography to build location-based profiles that contain hundreds of non-private behavioral attributes describing a user. For example, brands can now run campaigns targeting college students at Starbucks coffee shops or live sports fans at a stadium. In addition, InMobi will provide brands with geographically differentiated insights that will enable marketers to build targeted campaigns. For instance, brands will be able to market to movie goers in New York differently than to movie goers in London.

Factual Inc. and Smaato Announce Strategic Partnership

Factual Inc. and Smaato announced a strategic partnership. Smaato will leverage Factual's Geopulse Audience solution in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience. Advertisers can now target mobile campaigns against defined audience segments similar to those used in offline and traditional online advertising. Over 40 segments will be made available at launch with more being added over time. Example demographic data offered includes household income, gender, and age, as well as geographic information like zip code, and behavioral information such as business traveler, in-market auto buyer, and quick service restaurant diner. To develop the audience segments, Geopulse Audience applies Factual's extensive location data along with its deep data engineering and machine learning expertise to the vast amount of location data running through Smaato's RTB exchange (SMX). Factual's location data includes its Global Places data, covering over 65 million local businesses and points of interest across 50 countries and additional contextual data about geographic areas. By combining Smaato's data with Factual's data, Geopulse Audience can better understand mobile user behavior and use this understanding to develop audience segments. Publishers running ad inventory through Smaato will benefit both from the increase in the value of their ad inventory driven by the audience segments as well as from the increase in relevance of the ads seen by their users. Demand Side Platforms (DSPs) and Ad Networks connected to Smaato will benefit by being able to offer their advertisers enhanced targeting capabilities. Advertisers will benefit by increasing the effectiveness of their ad spend by being able to better reach their desired audience.

Factual, Inc. and TripAdvisor Inc. Partner to Deliver over One Million Restaurant Choices for Travelers

Factual, Inc. announced that it has partnered with TripAdvisor Inc. to integrate restaurant data from its Global Places data set to complement TripAdvisors dining options and reviews. Additionally, TripAdvisor will provide Factual user-generated data to maintain freshness and accuracy for its Global Places data. TripAdvisor and Factual share a similar global focus, as TripAdvisor operates in more than 30 countries and Factual Global Places data covers 50 countries. The partnership will give the traveler community a more comprehensive view of dining options on TripAdvisor, with over one million restaurants currently represented.

Similar Private Companies By Industry

Company Name Region
News Groper, LLC United States
Eclipse Users Group/UFO United States
C3 Energy, Inc. United States
Corporate Fundamentals, Inc. United States
Optify, Inc. United States

Recent Private Companies Transactions

Type
Date
Target
No transactions available in the past 12 months.
 

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
NYC2012, Inc. United States
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
Rush University United States
Greater Houston Partnership United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact Factual Inc., please visit www.factual.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.