Internet Software and Services
Company Overview of Factual Inc.
Factual Inc. owns and operates a location data platform that enables personalized and contextually relevant mobile experiences by enriching mobile location signals with definitive global data. Its platform also provides location based mobile personalization and ad-targeting, including data cleaning and mapping services for business listings and points of interest. The company's platform also extracts unstructured and structured data from various sources; cleans, standardizes, and canonicalizes the data; and merges, de-dupes, and maps entities across multiple sources. Factual Inc. was founded in 2007 and is based in Los Angeles, California. The company has additional offices in Palo Alto, Cal...
1801 Avenue of the Stars
Los Angeles, CA 90067
Founded in 2007
Key Executives for Factual Inc.
Founder and Chief Executive Officer
Vice President of Marketing and Operations
Vice President of Product Management and Partnerships
Compensation as of Fiscal Year 2013.
Factual Inc. Key Developments
Factual Inc. and Smaato Announce Strategic Partnership
Dec 3 13
Factual Inc. and Smaato announced a strategic partnership. Smaato will leverage Factual's Geopulse Audience solution in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience. Advertisers can now target mobile campaigns against defined audience segments similar to those used in offline and traditional online advertising. Over 40 segments will be made available at launch with more being added over time. Example demographic data offered includes household income, gender, and age, as well as geographic information like zip code, and behavioral information such as business traveler, in-market auto buyer, and quick service restaurant diner. To develop the audience segments, Geopulse Audience applies Factual's extensive location data along with its deep data engineering and machine learning expertise to the vast amount of location data running through Smaato's RTB exchange (SMX). Factual's location data includes its Global Places data, covering over 65 million local businesses and points of interest across 50 countries and additional contextual data about geographic areas. By combining Smaato's data with Factual's data, Geopulse Audience can better understand mobile user behavior and use this understanding to develop audience segments. Publishers running ad inventory through Smaato will benefit both from the increase in the value of their ad inventory driven by the audience segments as well as from the increase in relevance of the ads seen by their users. Demand Side Platforms (DSPs) and Ad Networks connected to Smaato will benefit by being able to offer their advertisers enhanced targeting capabilities. Advertisers will benefit by increasing the effectiveness of their ad spend by being able to better reach their desired audience.
Factual, Inc. and TripAdvisor Inc. Partner to Deliver over One Million Restaurant Choices for Travelers
Mar 18 13
Factual, Inc. announced that it has partnered with TripAdvisor Inc. to integrate restaurant data from its Global Places data set to complement TripAdvisors dining options and reviews. Additionally, TripAdvisor will provide Factual user-generated data to maintain freshness and accuracy for its Global Places data. TripAdvisor and Factual share a similar global focus, as TripAdvisor operates in more than 30 countries and Factual Global Places data covers 50 countries. The partnership will give the traveler community a more comprehensive view of dining options on TripAdvisor, with over one million restaurants currently represented.
Factual, Inc. Presents at SIIA Information Industry Summit 2013, Jan-30-2013 09:50 AM
Dec 12 12
Factual, Inc. Presents at SIIA Information Industry Summit 2013, Jan-30-2013 09:50 AM. Venue: Pier Sixty, Pier 60, 23rd Street and West Side Highway, New York, NY 10011, United States. Speakers: Gil Elbaz, Founder and Chief Executive Officer.
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