July 23, 2014 4:25 PM ET


Company Overview of Rodale Inc.

Company Overview

Rodale Inc. publishes health, fitness, and wellness lifestyle magazines. The company’s magazines provide health and wellness content. It also offers online products, such as magazine-branded digital properties, subscription Websites, and e-commerce capabilities; and customized marketing programs for brands at participatory events. In addition, the company publishes books under various categories, including cooking/food/nutrition, fitness/sports, gardening, general non-fiction, health/wellness, house and home, inspiration/spirituality, science/nature/environment, and Spanish. Further, it offers interactive media products, including applications, online subscription services, special interest ...

400 South 10th Street

Emmaus, PA 18098-0099

United States

Founded in 1930





Key Executives for Rodale Inc.

Chairman and Chief Executive Officer
Age: 51
Chief Financial Officer and Executive Vice President
Chief Administrative Officer
Senior Vice President of Rodale Custom Publishing and Publishing Director of Rodale Custom Publishing
Compensation as of Fiscal Year 2014.

Rodale Inc. Key Developments

Rodale Inc. Appoints Beth Buehler as SVP, Digital Operations & Strategy

Rodale Inc. announced that Beth Buehler has been named SVP of Digital Operations and Strategy, a newly created position for the company. She will report to Rodale President Scott Schulman and will join the company's executive team, effective immediately. Buehler will be based in Rodale's New York office. As SVP of Digital Operations and Strategy, Buehler will lead, unify, and coordinate key digital functions across the company's portfolio of world class brands, which includes Men's Health, Women's Health, Prevention, Runner's World, Organic Gardening, and Bicycling, as well as Rodale Books and Rodale's, the healthy lifestyle e-tail store launched last year. Buehler joins Rodale from Getty Images where she served as Head of Digital Ventures.

Rodale Inc. Names Scott Schulman as New President

Rodale Inc. announced that Scott Schulman has been named the new president. Schulman will report to Chairman & CEO Maria Rodale and begin his new role on October 28, 2013. As president, Schulman will be responsible for developing strategy and revenue growth for the company's multi-platform portfolio, which includes Men's Health, Women's Health, Prevention, Runner's World, Organic Gardening, and Bicycling, as well as Rodale Books, Digital, Events, International, and e-tail site Rodale's. Schulman spent more than 13 years at Dow Jones, joining the global business information leader in 1999 as VP of strategic planning and development. He became president of its consumer electronic publishing unit and publisher of WSJ.com in 2000, where he helped lead a turnaround to profitability through the introduction of several new revenue streams and expansion of the online subscription model for The Wall Street Journal, which was considered a significant breakthrough in the news enterprise industry. After several years as SVP, sales and marketing, for the global Wall Street Journal franchise, he became chief strategy officer and, later, president of financial information services before taking over the corporate markets group in 2010.

Cds Global and Rodale Inc. Expand Relationship with Customer Service for Print and Digital Magazines

CDS Global announced that it has expanded its business relationship with Rodale to include customer service for the publisher's brands. Rodale will rely on CDS Global's customer service representatives to handle close to 2 million calls and upward of 200,000 inbound emails annually. The publisher will also count on CDS Global's intelligent up-sell and cross-sell platform to drive additional revenue by presenting subscriber-specific offers to customers calling in for service. This proprietary intelligent software has generated tens of millions of dollars in additional revenues for CDS Global's clients and turns the call centers, traditionally viewed as a business expense, into profit centers for many companies.

Similar Private Companies By Industry

Company Name Region
Blue Ridge Broadcasting Corporation United States
WJRT, Inc. United States
Florida Grand Opera, Inc. United States
Graphic Communications World United States
Digital Chicago, Inc. United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
NYC2012, Inc. United States
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact Rodale Inc., please visit www.rodaleinc.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.