September 19, 2014 4:53 AM ET


Company Overview of Rodale Inc.

Company Overview

Rodale Inc. publishes health, fitness, and wellness lifestyle magazines. The company’s magazines provide health and wellness content. It also offers online products, such as magazine-branded digital properties, subscription Websites, and e-commerce capabilities; and customized marketing programs for brands at participatory events. In addition, the company publishes books under various categories, including cooking/food/nutrition, fitness/sports, gardening, general non-fiction, health/wellness, house and home, inspiration/spirituality, science/nature/environment, and Spanish. Further, it offers interactive media products, including applications, online subscription services, special interest ...

400 South 10th Street

Emmaus, PA 18098-0099

United States

Founded in 1930





Key Executives for Rodale Inc.

Chairman and Chief Executive Officer
Age: 51
Chief Financial Officer and Executive Vice President
Chief Administrative Officer
Senior Vice President of Rodale Custom Publishing and Publishing Director of Rodale Custom Publishing
Compensation as of Fiscal Year 2014.

Rodale Inc. Key Developments

Rodale Inc. Announces Launch of Rodale's Organic Life

Rodale Inc. announced the launch of Rodale's Organic Life, a relaunch of perennial title Organic Gardening, the first organic magazine and first Rodale title, launched in 1942. The new brand, which includes magazine, digital, live event, and e-tailing components, will tap consumers' growing interest in healthy living by offering a fresh spin on food, garden, home, and well-being content across all platforms. Rodale's Organic Life magazine will debut this spring with its February/March 2015 issue.

Rodale Inc. Appoints Beth Buehler as SVP, Digital Operations & Strategy

Rodale Inc. announced that Beth Buehler has been named SVP of Digital Operations and Strategy, a newly created position for the company. She will report to Rodale President Scott Schulman and will join the company's executive team, effective immediately. Buehler will be based in Rodale's New York office. As SVP of Digital Operations and Strategy, Buehler will lead, unify, and coordinate key digital functions across the company's portfolio of world class brands, which includes Men's Health, Women's Health, Prevention, Runner's World, Organic Gardening, and Bicycling, as well as Rodale Books and Rodale's, the healthy lifestyle e-tail store launched last year. Buehler joins Rodale from Getty Images where she served as Head of Digital Ventures.

Rodale Inc. Names Scott Schulman as New President

Rodale Inc. announced that Scott Schulman has been named the new president. Schulman will report to Chairman & CEO Maria Rodale and begin his new role on October 28, 2013. As president, Schulman will be responsible for developing strategy and revenue growth for the company's multi-platform portfolio, which includes Men's Health, Women's Health, Prevention, Runner's World, Organic Gardening, and Bicycling, as well as Rodale Books, Digital, Events, International, and e-tail site Rodale's. Schulman spent more than 13 years at Dow Jones, joining the global business information leader in 1999 as VP of strategic planning and development. He became president of its consumer electronic publishing unit and publisher of in 2000, where he helped lead a turnaround to profitability through the introduction of several new revenue streams and expansion of the online subscription model for The Wall Street Journal, which was considered a significant breakthrough in the news enterprise industry. After several years as SVP, sales and marketing, for the global Wall Street Journal franchise, he became chief strategy officer and, later, president of financial information services before taking over the corporate markets group in 2010.

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