August 28, 2014 9:19 PM ET

Healthcare Providers and Services

Company Overview of Wellmark, Inc.

Company Overview

Wellmark, Inc., doing business as Wellmark Blue Cross and Blue Shield of Iowa, provides health insurance and related products and services in Iowa and South Dakota. The company insures or pays health benefit claims for group customers and individuals, as well as offers third-party administration and insurance services. Wellmark, Inc. was formerly known as Iowa Medical Service. The company was founded in 1939 and is based in Des Moines, Iowa with additional offices in Sioux City and Cedar Rapids, Iowa; and Sioux Falls, Rapid City, and Pierre, South Dakota.

1331 Grand Avenue

Des Moines, IA 50309

United States

Founded in 1939





Key Executives for Wellmark, Inc.

Age: 66
Senior Vice President of Finance
Chief Executive Officer of First Administrators and President of First Administrators
Chief Executive Officer of First Administrators Inc and President of First Administrators Inc
Group Vice President of Marketing & Business Strategy and President of Wellmark Health Plan - Iowa
Compensation as of Fiscal Year 2014.

Wellmark, Inc. Key Developments

Acxiom Corporation to Provide Direct-To-Consumer Marketing Solution for Wellmark, Inc

Acxiom Corporation has signed a full-scale direct-to-consumer marketing program with Wellmark, Inc. Acxiom will help Wellmark assess, understand and execute within the consumer marketplace as it relates to their focus and innovation surrounding consumer engagement by providing data and campaign management expertise and collaborating on analytics and performance reporting into 2016. The solution will include a wellness engagement strategy and acquisition and renewal campaign efforts.

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