VisitBritain offers tourism services. The company focuses on marketing Britain overseas. It provides tourism information and gathers market intelligence and insights for the United Kingdom’s tourism industry. The company operates through a network of representatives in 35 countries worldwide. VisitBritain was founded in 2003 and is based in London, United Kingdom.
1 Palace Street
London, SW1E 5HE
Founded in 2003
VisitBritain Appoints Sally Balcombe as Next Chief Executive Officer
Jul 25 14
VisitBritain announced the appointment of Sally Balcombe as the organisation's next Chief Executive Officer, following a competitive appointment process and with the full support of all board members. Most recently Sally has been a Board member of VisitBritain, Governor of the Museum of London, Commissioner of English Heritage, and Non-Exec Director of Mr. & Mrs. Smith while also advising a number of businesses focusing on the digital area.
Sally Balcombe, Ian McCaig and Steve Ridgway as Board Members of Visitbritain, from July 1, 2013, February 13, 2014, and July 11, 2013 Respectively
Aug 5 13
Tourism Minister Hugh Robertson appoints new trustees of British tourism promotion organization. The Rt Hon Hugh Robertson MP has appointed Sally Balcombe, Ian McCaig and Steve Ridgway as board members of VisitBritain for 5 years, from July 1, 2013, February 13, 2014, and July 11, 2013 respectively. From 2008 to 2011 Sally Balcombe was Chief Marketing Officer for Travelport GDS, responsible for all aspects of the marketing mix: the product portfolio with specific ownership of product strategy and management; strategic pricing; market strategy and research; brand; and websites and marketing communications globally. Ian McCaig is Chief Executive at First Utility. This follows a career with lastminute.com, the online travel agent and e-tailer, where he was Chief Operating Officer from 2003-06 and Chief Executive from 2006-11. Steve Ridgway is Non-executive Chairman of StartJG, following 13 years as Chief Executive of Virgin Atlantic Airways.
VisitBritain Announces Resignation of Laurence Bresh, Director of Marketing
Sep 24 12
VisitBritain announced that Laurence Bresh, director of marketing at tourism body is stepping down after three years in the role, to join STA Travel.