Yesmail Interactive announced the release of Yesmail Data Intelligence. The service is designed to improve users' email deliverability rates through comprehensive data hygiene resulting in a cleaner subscriber database. Yesmail Data Intelligence is available to all marketers, regardless of ESP and Yesmail affiliation. Yesmail Data Intelligence is a best-in-class data hygiene service that enables marketers to verify subscribers' email addresses. Ensuring the validity of their email data prevents marketers from sending messages to spam trap email addresses, as well as non-existent or closed-down accounts. This significantly reduces the risk of serious deliverability issues including blacklisting, major ISP blocking, and excessive bounce rates. With Yesmail Data Intelligence, marketers are able to identify faulty email addresses and clean their databases before campaign deployment, thus protecting their sending reputation and optimizing their deliverability rates. In addition, this service has been designed to identify known malicious email accounts and domains within a sender's database that can cause major email blocks or delays on active email programs.

Yesmail, Inc. announced that Proximity Canada has selected Yesmail for its digital competitive intelligence and email marketing platform. The Yesmail Market Intelligence platform will provide Proximity with an enterprise-class, digital intelligence tool that gives their clients a real-time landscape to interact with consumers more effectively over multiple channels. This includes email and social channels, such as Twitter, Facebook, and Google+. By leveraging Yesmail's email marketing platform, Proximity will enable their clients to build smart, sophisticated and engaging marketing campaigns based on actionable insights derived from this digital intelligence. By utilizing Yesmail's technology, Proximity will be able to grow their professional services offerings with the insight, strategy, expertise and capability necessary to ensure their clients improve the effectiveness of their marketing and show positive ROI faster. Yesmail Interactive makes it easier for agencies to exceed client expectations with its technology and suite of real-time analytics and reports. Agencies are able to incorporate effective data-driven strategies into their clients' marketing tactics to give them the competitive edge and grow the relationship. Yesmail's cross-channel capabilities and intuitive interface help agencies effectively create powerful campaigns that integrate social, mobile and web marketing to generate impressive results.

Yesmail, Inc. announced a technology partnership with Saveology. With this agreement, the company will serve as Saveology’s new cross-channel marketing provider and will deliver an enterprise level support model to facilitate customer engagement and campaign automation through its Yesmail Interactive Suite. The ability to leverage the Yesmail Interactive Suite provides Saveology enhanced capabilities to deliver relevant and highly targeted offers to customers, automating real-time delivery. A key component to the partnership is each company’s commitment to integrating data systems and analytics to provide more targeted and relevant offers.