November 27, 2014 11:41 AM ET

Media

Company Overview of Yesmail, Inc.

Company Overview

Yesmail, Inc. provides email marketing solutions that integrate mobile, Web, and social channels for marketers in the United States and internationally. It offers multi-channel marketing solutions and tools, including interactive marketing applications, data management, data intelligence, lead generation, and best practices consulting solutions. The company provides an email marketing platform for marketers to find, convert, and retain customers; analytics and insights; strategies that include strategic assessments, communication strategy, program reviews, and ongoing strategic support; and creative services, which include email design, creative consulting, and email copywriting. It helps ma...

421 SW Sixth Avenue

Suite 400

Portland, OR 97204

United States

Founded in 1997

71 Employees

Phone:

503-241-4185

Fax:

503-241-4279

Key Executives for Yesmail, Inc.

President of Yes Lifecycle Marketing
Senior Vice President of Business Development
Managing Director
Senior Vice President of Social & Disruptive Marketing Strategies
Managing Director of Yes Agency Services
Compensation as of Fiscal Year 2014.

Yesmail, Inc. Key Developments

Yesmail, Inc. Launches Trigger Intelligence

Yesmail, Inc. announced the launch of Trigger Intelligence, which gives marketers the ability to develop contextual interactions for their customers based on relevant events and conditions, such as weather and sports events. With the launch of Trigger Intelligence, Yesmail, Yes Lifecycle Marketing's email marketing solutions provider, gives brands the upper hand by automatically deploying tailored email communications that reflect the consumer's environment and the way it changes in real-time. This patent-pending technology provides a unique personalization opportunity that yields a measurable increase in consumer engagement and conversion. Trigger Intelligence -Weather enables marketers to schedule email campaigns that deploy offers when a preset weather condition occurs in a particular geographic location. Trigger Intelligence - Weather is tightly integrated with Wunderground, weather service, and provides great accuracy by detecting both forecast and active weather conditions in all regions of the U.S. Trigger Intelligence -Sports, integrated with STATS, offers play-by-play updates of all major league (NHL, NBA, MLB, NFL) sporting events in North America. Trigger Intelligence - Sports gives marketers the ability to schedule email communications that deploy when a preset sporting event outcome occurs, based on duration, outcome, and points of a game. Trigger Intelligence offers marketers: More relevant, tailored customer communication; increased subscriber engagement and ROI; better lifecycle and loyalty marketing opportunities; and real-time, efficient campaign and trigger setup process that entails less than five clicks.

Yesmail Interactive Partners with ZAGG Inc. to Provide Email Marketing and Optimization Services

Yesmail Interactive has partnered with ZAGG Inc. to provide email marketing and optimization services. Yesmail provides the technology and services ZAGG needs to create and implement cross-channel marketing programs from the ideation to the execution stage by ensuring proper technical, strategic, and account support every step of the way. This approach allows Yesmail to enhance current processes, realize existing opportunities, discover new ones, and develop relevant communication strategies to effectively engage ZAGG customers at each lifecycle stage. Yesmail's experienced Account Management team took a deep dive into ZAGG's digital programs to gain an in-depth understanding of each program component, and provides technical guidance and best practices on optimizing them through the most appropriate tools and functionalities Yesmail offers. The combination of technical training and marketing expertise enable Yesmail's Account Management team to become a true partner to ZAGG and a natural addition to their marketing teams.

Yesmail Interactive Launches Social Attribution Intelligence Solution

Yesmail Interactive has launched Social Attribution Intelligence solution. Social Attribution Intelligence gives marketers the ability to grow their opt-in email lists, monetize their social media landscape, and measure the effectiveness of email-driven, socially-shared campaigns. With Social Attribution Intelligence Yes Lifecycle Marketing's email marketing solutions provider, marketers are now able to develop seamless strategies that leverage their existing email audience in the social media landscape. Marketers can utilize Social Attribution Intelligence to enable their email campaign's 'social share' capability, and can then incentivize consumers to promote their brand's message in-market. Social Attribution Intelligence offers rich attribution tracking on campaign engagement metrics, social shares, and generated revenue that a specific consumer drives in for the brand as a result of sharing the email campaign on their social network. The key benefits of Social Attribution Intelligence include: easy implementation; attribution tracking; customer acquisition engine; new alternative to social display advertising; and increased engagement. Easy implementation functionality is enabled by inserting a single URL within email HTML creative. Social Attribution Intelligence provides an option to enable an email subscription model for new consumers interested in joining the brand's mailing list as a result of receiving the shared email campaign. Socially shared email campaigns are distributed via social feeds of respective consumers, as opposed to paying for advertisement space on each social network. The solution creates opt-in engagement with previously unacquainted consumers.

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