December 27, 2014 10:28 PM ET

Textiles, Apparel and Luxury Goods

Company Overview of Adidas AG

Company Overview

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products worldwide. It operates through six segments: Wholesale, Retail, TaylorMade-adidas Golf, Rockport, Reebok-CCM Hockey, and Other Centrally Managed Brands. The Wholesale segment is involved in various business activities related to the distribution of adidas and Reebok products to retail customers. The Retail segment is engaged in business activities related to the sale of adidas and Reebok products directly to consumers through its retail and e-commerce platforms. Its products include footwear, apparel, and hardware, such as bags and balls under the adidas and Reebok brand...

Adi-Dassler-Str. 1

Herzogenaurach,  91074


Founded in 1920

46,111 Employees


49 91 32 84 0


49 91 32 84 22 41

Key Executives for Adidas AG

Chairman of Executive Board and Chief Executive Officer
Age: 60
Total Annual Compensation: $2.3M
Chief Financial Officer and Member of Executive Board
Age: 56
Total Annual Compensation: $867.0K
Head of Global Operations and Member of Executive Board
Age: 51
Total Annual Compensation: $788.0K
Chief Sales Officer of Multi-Channel Markets and Member of Executive Board
Age: 51
Total Annual Compensation: $202.0K
Compensation as of Fiscal Year 2013.

Adidas AG Key Developments

Adidas Group Announces Executive Changes

Adidas Group has promoted Tushar Goculdas as brand director, emerging markets from his previous role of brand director, adidas India. He will take charge of the new role in March, 2015 and will be based out of Dubai. Goculdas succeeds Dave Thomas, who was recently announced as the new Managing Director for adidas Group India. He will report directly to Osman Ayaz, MD, emerging markets, adidas Group. In his new role, Goculdas will be responsible for further strengthening and growing the Adidas brand and reinforcing the brand's connection with consumers and athletes within Adidas emerging markets, comprising the Middle East, Africa, part of Eastern Europe and the Indian subcontinent. He has led the marketing function at adidas India since October, 2008 where he strengthened and grew the brand by making significant enhancements to adidas' athlete portfolio, deploying innovative campaigns and executing strong consumer engagement programs. Before joining adidas, Goculdas worked at Boston Consulting Group, Colgate-Palmolive and Whirlpool. He has over 17 years of experience and has worked for over six years at adidas.

Adidas AG Presents at MainFirst Paris Conference, Nov-18-2014

Adidas AG Presents at MainFirst Paris Conference, Nov-18-2014 . Venue: Châteauform' City Monceau Vélasquez, 2 avenue Vélasquez, F-75008 Paris, France. Speakers: John-Paul O'Meara, Vice President of Investor Relations.

Adidas AG Presents at UBS European Conference 2014, Nov-12-2014 12:30 PM

Adidas AG Presents at UBS European Conference 2014, Nov-12-2014 12:30 PM. Venue: London, United Kingdom. Speakers: Robin John Stalker, Chief Financial Officer and Member of Executive Board.

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