July 23, 2014 9:03 PM ET

Media

Company Overview of AOL Advertising, Inc.

Company Overview

AOL Advertising, Inc. provides online advertising tools for advertisers, agencies, and publishers. The company offers custom-designed and third party-validated research solutions; advertisement formats; social marketing, mobile, mail, targeting, sponsored listings, and content creation platforms; and platform for homepages. Its platforms include ADTECH, an advertisement serving platform that allows Web publishers, advertisement networks, agencies, and advertisers to manage campaigns across multiple platforms, including display, video, and mobile; The AOL On Network, a curated video; and AOL Local that connects brands with consumers. AOL Advertising, Inc. was formerly known as Platform-A, Inc...

770 Broadway

New York, NY 10003

United States

Founded in 1998

286 Employees

Phone:

212-652-6400

Key Executives for AOL Advertising, Inc.

President
Age: 60
Co-Founder and Chief Technology officer
Co-Founder
Chief Financial Officer and Senior Vice President
Chief Executive Officer of International
Compensation as of Fiscal Year 2014.

AOL Advertising, Inc. Key Developments

Video AOL Presents at DC Finance's 2013 East Coast Family Office & Wealth Management Conference, Oct-02-2013 10:05 AM

Video AOL Presents at DC Finance's 2013 East Coast Family Office & Wealth Management Conference, Oct-02-2013 10:05 AM. Venue: Union League Club, New York, New York, United States. Speakers: Ran Harnevo, Senior VP.

Local Corporation Enters into an Advertising Insertion Order with AOL Advertising, Inc

Local Corporation entered into an Advertising Insertion Order with AOL Advertising, Inc. that supplements and modifies its existing Advertising Insertion Order with AOL (the AOL Agreement). The AOL Agreement provides for the purchase of certain advertising from AOL Advertising Inc.'s search marketplace on a bid-for-position basis. The AOL Agreement is governed by the AAAA/IAB Standard terms and conditions for Internet Advertising for Media buys one year or less, version 3.0, except as otherwise modified in the AOL Agreement. The AOL Agreement expires on May 31, 2015, but may be terminated at any time on one business day advance notice. There is no guaranteed spend commitment from Local Corp. to AOL Advertising Inc. in the AOL Agreement.

AOL Advertising, Inc. Appoints Marta Martinez as Head of Sales Strategy & Operations

AOL Advertising announced the appointment of Marta Martinez to the role of Head of Sales Strategy & Operations. In this newly created role, Martinez will lead and manage sales strategy and operations functions for AOL Advertising including business operations and planning; design of innovative sales force effectiveness initiatives and the development and packaging of advertising solutions for clients. Martinez joins AOL Advertising from MediaMath, where she served dual roles as Senior Vice President Business Development & Operations and Chief Marketing Officer. She led business development, marketing and strategic partnership initiatives, representing Fortune 500 brands and over 900 advertising and media agencies globally. Prior to this role, she was SVP, Global Corporate Development at Havas Digital where she led the group's executive and operational management in identifying and executing strategic development opportunities.

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