SymphonyIRI Group, Inc. announced that it has enhanced Beverly A. Grant's role to now include chief client strategy officer in addition to her current duties as president of Retail Solutions. She reports to Andrew Appel, president and chief executive officer, SymphonyIRI. Before joining SymphonyIRI, Grant spent 26 years at Procter & Gamble in various roles, including vice president, general manager and chief channel officer, North America Grocery Channel; and global business director of Beauty, Market Strategy and Planning, Food, Beverage and Pet Nutrition. Most recently, she led Procter & Gamble's $8.5 billion retail grocery business, which is a recognized leader in traditional retailer category management and the emerging discipline of shopper execution.

SymphonyIRI Group, Inc. announced that it has named Piyush Chaudhari president of the Americas. Chaudhari will report directly to Andrew Appel, SymphonyIRI's president and chief executive officer. Chaudhari, who joined SymphonyIRI in 2012 as executive vice president of Strategy, will now take on responsibility for Client Insights, Client Service and Pre-Sales. Additionally, he will have responsibility for select, multi-national and global clients. Chaudhari will focus on bringing SymphonyIRI's strategy to life with clients, ensuring seamless integration of SymphonyIRI's unique portfolio of assets and services to help clients achieve fundamentally enhanced performance and growth through new capabilities. Before joining SymphonyIRI, Chaudhari was a member of Aon Hewitt's Executive Committee and helped set the firm's direction and areas of priority. During his six years with Aon, he held many roles, including various regional businesses, such as Canada, Europe, Middle East and Africa. He also held global roles, including guiding Aon Hewitt's global consulting businesses and thought leaders, and acting as chief operating officer for the Consulting business. His primary area of client responsibility focused on multi-national clients.

PulsePoint announced an alliance with SymphonyIRI Group, Inc. PulsePoint and SymphonyIRI are joining forces to help CPG marketers plan, buy and measure the in-store sales impact from digital advertising. Leveraging the granular insights from PulseAudience, PulsePoint’s real-time audience measurement solution, and SymphonyIRI’s Consumer NetworkTM household panel and InfoScan Tracking Service for point-of-sale data, CPG marketers can design hyper-targeted audience segments based on offline purchase behavior. Coupling PulsePoint’s advanced ad serving abilities to scale messages in highly relevant content with SymphonyIRI’s analysis of offline purchases, brands can then measure how their online ad campaigns helped products move off grocery shelves and into shopping carts.