September 03, 2014 2:06 AM ET


Company Overview of Burson-Marsteller, LLC

Company Overview

Burson-Marsteller, LLC, a public relations and communications company, provides clients with strategic thinking and program executions of public relations, reputation, advertising, and Web-related strategies. It offers its services in the areas, such as consumer and brand marketing, corporate and financial communications, digital strategists, healthcare communications and market access, issues and crisis management, public affairs, and technology communications. The company was founded in 1953 and is based in New York, New York. It has locations in the Asia Pacific, Europe, the Middle East, Africa, Latin America, and North America. Burson-Marsteller, LLC operates as a subsidiary of WPP plc.

230 Park Avenue South

New York, NY 10003-1528

United States

Founded in 1953





Key Executives for Burson-Marsteller, LLC

Worldwide Chairman
Chief Executive Officer of Burson-Marsteller Australia and Market Leader of Burson-Marsteller Australia
Co-Founder of Pohjoisranta and Chairman of Pohjoisranta
Worldwide Chief Operating Officer and Worldwide Chief Financial Officer
Chairwoman of Global Technology Practice
Compensation as of Fiscal Year 2014.

Burson-Marsteller, LLC Key Developments

Burson-Marsteller Appoints Chang’an Tien as Executive Vice President of Burson-Marsteller China, Government Affairs

Burson-Marsteller announced the appointment of Dr. Chang’an Tien as Executive Vice President of Burson-Marsteller China, Government Affairs. Tien will report to Daisy King, President of Burson-Marsteller China. Tien, who brings decades of experience in counselling organizations with operations in China, previously served as the Chief Representative for Federal Express from 2002 to 2013. Prior to that, he served as Vice President, Government Relations for Ford in China from 1993 until 2001, and Chief Representative for Siemens KWU, from 1981 to 1992. In his new role, Tien will advise clients in the area of government affairs, stakeholder engagement and regulatory matters, as well as contribute to the growth of the Burson-Marsteller China’s Government Affairs team.

Burson-Marsteller Announces Executive Changes

Burson-Marsteller announced that Michael Law has been named U.S. CEO, effective September 1, 2014. Law will succeed Dave DenHerder, who became U.S. CEO in 2012. DenHerder will continue to work with Burson-Marsteller and its parent holding company WPP as a senior counselor for key clients. Law joined Burson-Marsteller in February 2013 as U.S. President. Immediately before joining Burson-Marsteller, he led Ogilvy Public Relations' West Coast operations for nine years.

Burson-Marsteller, LLC Appoints Dag Vega as Managing Director

Burson-Marsteller, LLC announced that the White House Director of Broadcast Media Dag Vega will join the firm as Managing Director, effective August 4. Vega will provide senior strategic communications counsel and media advice to the agency’s clients across practices and will help clients engage with audiences across multiple media platforms. Vega has served as Special Assistant to the President and Director of Broadcast Media at the White House since 2009. Earlier in his career, Vega served as Deputy Communications Director for the Democratic National Committee, as Director of Television News for the Kerry for President Campaign and as National Press Secretary for Constituency Press during the Gore for President Campaign. Vega also has worked as a Senior Associate at GMMB Inc. and in the White House Office of the Press Secretary during the Clinton Administration.

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