September 19, 2014 2:17 AM ET


Company Overview of Burson-Marsteller, LLC

Company Overview

Burson-Marsteller, LLC, a public relations and communications company, provides clients with strategic thinking and program executions of public relations, reputation, advertising, and Web-related strategies. It offers its services in the areas, such as consumer and brand marketing, corporate and financial communications, digital strategists, healthcare communications and market access, issues and crisis management, public affairs, and technology communications. The company was founded in 1953 and is based in New York, New York. It has locations in the Asia Pacific, Europe, the Middle East, Africa, Latin America, and North America. Burson-Marsteller, LLC operates as a subsidiary of WPP plc.

230 Park Avenue South

New York, NY 10003-1528

United States

Founded in 1953





Key Executives for Burson-Marsteller, LLC

Worldwide Chairman
Chief Executive Officer of Burson-Marsteller Australia and Market Leader of Burson-Marsteller Australia
Co-Founder of Pohjoisranta and Chairman of Pohjoisranta
Worldwide Chief Operating Officer and Worldwide Chief Financial Officer
Chairwoman of Global Technology Practice
Compensation as of Fiscal Year 2014.

Burson-Marsteller, LLC Key Developments

Burson-Marsteller Names Rowan Benecke as Global Technology Practice Chair, Effective October 6, 2014

Burson-Marsteller announced that Rowan Benecke has joined the company as Global Technology Practice Chair, effective October 6. Benecke will be responsible for expanding the firm's Technology Practice globally and building on its reputation as a leader in this dynamic sector. Most recently, he served as Executive Vice President, North America Regional Director. In that role, he was responsible for managing a team of senior client leaders, developing key client relationships and strategic partnerships and driving business growth across markets.

Burson-Marsteller Announces Executive Changes

Burson-Marsteller announced that Karen Massin has been named CEO of Burson-Marsteller Brussels, effective 3 September. Karen succeeds David Earnshaw, who will become President and Senior Advisor to Burson-Marsteller Brussels. Karen Massin joined Burson-Marsteller fourteen years ago after having worked with the European Commission, the United Nations and the French Foreign Office. For the last three years, Karen has been Chief Operating Officer of Burson-Marsteller Brussels and chaired the EMEA region’s Public Affairs practice.

Burson-Marsteller Appoints Chang’an Tien as Executive Vice President of Burson-Marsteller China, Government Affairs

Burson-Marsteller announced the appointment of Dr. Chang’an Tien as Executive Vice President of Burson-Marsteller China, Government Affairs. Tien will report to Daisy King, President of Burson-Marsteller China. Tien, who brings decades of experience in counselling organizations with operations in China, previously served as the Chief Representative for Federal Express from 2002 to 2013. Prior to that, he served as Vice President, Government Relations for Ford in China from 1993 until 2001, and Chief Representative for Siemens KWU, from 1981 to 1992. In his new role, Tien will advise clients in the area of government affairs, stakeholder engagement and regulatory matters, as well as contribute to the growth of the Burson-Marsteller China’s Government Affairs team.

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