August 30, 2014 9:59 PM ET

Leisure Products

Company Overview of SRAM LLC

Company Overview

SRAM LLC manufactures and markets bike components. The company offers remotes, forks, rear shocks, hydraulic disc brakes, mechanical disc brakes, levers, rim brakes, rotors, bars, seat posts, stems, cranksets, bottom brackets, and pedals; and mountain, road, and urban bikes. It sells its products through dealers and distributors in the United States and internationally. The company was founded in 1987 and is headquartered in Chicago, Illinois. It has operations in Europe and Asia.

1333 North Kingsbury Street

4th Floor

Chicago, IL 60622

United States

Founded in 1987

2,700 Employees





Key Executives for SRAM LLC

Age: 55
Co-Founder and Chief Operating Officer
Age: 50
Chief Financial Officer
Age: 45
Executive Vice President and Director
Age: 54
Vice President of Product & Marketing
Compensation as of Fiscal Year 2014.

SRAM LLC Key Developments

SRAM Recalls Hydraulic Bicycle Brakes Due to Crash and Injury Hazards

U.S. Consumer Product Safety Commission announced the recall of SRAM Hydraulic Road Rim Brakes and Hydraulic Road Disc Brakes for bicycles manufactured by SRAM, LLC. The brake systems can fail, posing a crash and injury hazard. The recalled bicycle brake models include SB Red Hydraulic Road Disc, SB Red Hydraulic Road Rim, SB 700 Hydraulic Road Disc and SB 700 Hydraulic Road Rim, used as either front or rear brakes. The SB RED brake lever is labeled "RED" on the body of the lever assembly. The SB 700 brake lever is labeled "S-Series" on the body of the lever assembly. The serial numbers for the recalled brakes have the digit "3" as the fourth digit of the serial number. The serial number can be found on the bottom of the caliper body. The company recalls 25,350 units. The products are sold at specialty bicycle retailers nationwide from May 2013 to December 2013 for between $285 and $581 for the disc or rim brakes. Bicycles sold with the SRAM disc or rim range from $2,500 to $7,500.

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