November 27, 2014 1:37 PM ET

Internet Software and Services

Company Overview of BloomReach, Inc.

Company Overview

BloomReach, Inc. provides a personalized discovery platform with applications for organic search, site search, and content marketing and merchandising. It offers Compass, a tool that understands products and identifies opportunities to maximize revenue; SNAP for Mobile that personalizes site search, content, and navigation to make each visit personal; and Organic Search that matches consumer intent to the client content. The company’s platform helps consumers discover the products they want to buy on Websites. It serves Internet retailers. The company was founded in 2009 and is based in Mountain View, California with additional offices in Mountain View, New York, London, and Bengaluru.

82 Pioneer Way

Mountain View, CA 94041

United States

Founded in 2009

Phone:

650-943-6169

Fax:

650-396-4456

Key Executives for BloomReach, Inc.

Co-Founder
Age: 39
Co-Founder
Head of Financing
Head of Customer Success and General Manager of Organic Search
Head of Customer Operations
Compensation as of Fiscal Year 2014.

BloomReach, Inc. Key Developments

BloomReach, Inc. Delivers Machine-Intelligence Tool 'BloomReach Compass'

BloomReach announced BloomReach Compass, a big-data application that collects and understands online retailer data across channels and devices, then provides prioritized content opportunities that drive top-line revenue and site performance. Compass gives site-optimization, site-merchant, and search-marketers specific, content suggestions to optimize for any business goal including revenue, add-to-cart rates and conversions. Compass is the only tool of its kind that uses algorithmic intelligence and natural-language processing to identify content-performance opportunities -- such as improving conversions on queries, products or categories. It also uses machine-learning to intuitively suggest fixes to issues - all while tracking the results in real-time. Compass visualizes the data and intuition that drives BloomReach Site Search, Navigation and Personalization (SNAP) and BloomReach Organic Search. Merchandisers and digital marketers at large retailers make hundreds of decisions per week to determine which products to promote, adjust and feature in campaigns in the face of constantly changing consumer demand. But they have hardly any product-specific data to guide these decisions, relying mainly on natural instinct and educated guesswork. Existing digital tools are not designed to meet their needs and business-intelligence resources are both costly and lack real-time solutions to improve digital commerce. During a closed beta period, BloomReach Compass delivered significant value to three major U.S. retailers including Neiman Marcus, and is now generally available. At each retailer, as many as 40 merchants and marketers are using Compass, with some specific content suggestions generating more than $50,000 overnight. BloomReach Compass includes a comprehensive set of tools and features, including: Playbooks -- For every key activity of a user, BloomReach Compass has a playbook that presents high potential opportunities in a single click. Explore - Merchants can search the way they naturally think and speak, identifying improvement opportunities or asking questions in a free-text search. Activity -- All actions based on BloomReach Compass suggestions from are easily tracked to measure and demonstrate the impact of the user's action. Through the Solution Guides, accessible from any prioritized opportunity, users are guided to specific suggestions.

BloomReach Reinvents Personalized Site Discovery For Every Visitor On Any Device

BloomReach launched BloomReach Search, Navigation and Personalization (SNAP), a smart application that personalizes site discovery for all consumers on any device or channel in real-time. In addition, BloomReach SNAP exposes its big-data insights to marketers and merchants so that they can drive more revenue and better site-wide consumer engagement. BloomReach SNAP functions autonomously and learns from all visits, but allows marketers and merchants to make data-driven decisions that enhance and teach the smart machine using a rich set of analytics and visual controls. This big-data-driven approach represents a paradigm shift for marketers, who typically have used extensive manual processes to adjust sites for specific business objectives. While BloomReach SNAP can optimize a site for each consumer's behavior, merchants can make sure that specific pages or products are always or more easily discovered regardless of consumer queries. Without logging on to multiple site-management applications, BloomReach SNAP presents them with real-time data such as revenue per visit (RPV), conversions or other metrics site-wide that give the marketers insights into how to drive more revenue.

BloomReach, Inc. Presents at ETail West Conference 2014, Mar-04-2014 03:10 PM

BloomReach, Inc. Presents at ETail West Conference 2014, Mar-04-2014 03:10 PM. Venue: JW Marriott San Antonio Hill Country Resort & Spa, San Antonio, Texas, United States. Speakers: Raj K. De Datta, Co-Founder, Chief Executive Officer and Director.

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