December 17, 2014 5:42 PM ET

Internet and Catalog Retail

Company Overview of Shoebuy.com, Inc.

Company Overview

Shoebuy.com, Inc. engages in the Internet retail of women's, men's, kids', casual, dress, and athletic footwear. It also offers clothing, such as bottoms, hats, pants, shorts, tops, and outwear for women, men, girls, boys, and infants; bags for men, women, and girls; and accessories, including belts, insoles, jewelry, shore care products, socks, sunglasses, wallets, and watches for men, women, and kids. The company was founded in 1999 and is based in Boston, Massachusetts. As of February 3, 2006, Shoebuy.com, Inc. operates as a subsidiary of IAC/InterActiveCorp.

101 Arch Street

16th Floor

Boston, MA 02110

United States

Founded in 1999

Phone:

617-451-2880

Fax:

617-451-2999

Key Executives for Shoebuy.com, Inc.

Chief Executive Officer
Co-Founder and Director
Senior Vice President of Marketing
Senior Vice President of Customer Experience and Retention
Chief Marketing Officer
Compensation as of Fiscal Year 2014.

Shoebuy.com, Inc. Key Developments

Shoebuy.com, Inc. Appoints Anabela Perozek as New Chief Marketing Officer

Shoebuy.com announced the appointment of Anabela Perozek as the company's new Chief Marketing Officer. Perozek joins Shoebuy's senior management team and will report to Chief Executive Officer Mike Sorabella. In the role of CMO, Perozek will be responsible for all aspects and execution of the company's marketing strategy, including driving brand positioning, customer experience and the growth of Shoebuy's customer base. Perozek has a proven track record of efficiently driving customer acquisition and engagement. She joins Shoebuy from Staples, where she most recently served as the Vice President of Marketing for Staples.com. In that role, she was responsible for all customer development and loyalty programs for the U.S. business. During her 15-year tenure at Staples, Perozek also held roles in various business units and functional areas including Corporate Strategy, Retail Marketing, Contract Operations, and Online Sales and Marketing.

Shoebuy.com Announces Executive Appointments

Shoebuy.com has expanded its marketing leadership team with the appointment of Heather Adams as Senior Vice President of Marketing and Kavita Baball as Senior Vice President of Customer Experience and Retention. These additions support the company's strategic commitment to its customers and industry partners. As Senior Vice President of Marketing, Heather will be responsible for defining and expanding awareness of the Shoebuy.com brand, as well as developing new strategic marketing partnerships and channels that will help deliver more shoppers to the improved customer experience. Previously, Heather served as Senior Director of Acquisition Marketing at Carbonite, where she was responsible for managing marketing partnerships and advertising strategy across all online and offline channels. In the role of Senior Vice President of Customer Experience and Retention, Kavita will focus on delivering an outstanding experience for Shoebuy.com shoppers, ensuring that they can always find and buy the perfect items across the company's range of sites and digital platforms. Kavita comes to Shoebuy.com with a combination of e-Commerce, technology and strategy expertise. She served as Director of Site Optimization for Staples' websites globally, where she led many initiatives including analytics, personalization, onsite search and site monetization.

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