December 22, 2014 5:14 PM ET

Commercial Services and Supplies

Company Overview of Crayola LLC

Company Overview

Crayola LLC manufactures and markets crayons and related products. The company offers chalk, markers, toys, colored pencils, coloring pages, dry-erase, glue, scissors, light designer products, modeling compounds, outdoor products, paint and brushes, paper pads, clay, dough and modeling products, products for activities, coloring and sticker books, and merchandising. It also provides online activities related to coloring and crafts. The company offers its products through retail stores, educational products suppliers, and Internet retailers, as well as online in the United States. Crayola LLC was formerly known as Binney & Smith, Inc. and changed its name to Crayola LLC in January 2007. The c...

1100 Church Lane

Easton, PA 18044-0431

United States

Founded in 1864





Key Executives for Crayola LLC

Chief Executive Officer and President
Chief Financial Officer and Executive Vice President of Global Information & Finance Solutions
Executive Vice President of Global Operations
Executive Vice President of Global Expansion
Executive Vice President of Human Resources & Administration
Compensation as of Fiscal Year 2014.

Crayola LLC Key Developments

Lulu Jr. and Crayola Join Forces to Create Book-Making Kits for Kids

Lulu Jr. reported that it has entered into a licensing agreement with Crayola to develop book-making kits for children ages four to 12. The kits will give children tools and inspiration to write stories and bring them to life as full-color hardcover or paperback books that are professionally printed and bound. The kits are designed to nurture children's creativity and help them build self-esteem while strengthening their communication skills. Each book-making kit will come with Crayola markers or colored pencils for the child to use in making their book.

Crayola Announces Color Alive! 4D Experience for Kids, with Augmented Reality Interactivity

Crayola announced plans to launch Color Alive!, the first augmented reality product offering among its growing digital portfolio, in early 2015. Partnering with 4D company DAQRI, Color Alive! will feature an innovative offline and online play experience through color and 4D technology, allowing kids to bring their coloring to life. Color Alive! follows the successful launch of Crayola's Virtual Design Pro -- Fashion and Cars, which allows kids to merge offline creativity with a virtual experience. As the technological landscape evolves and kids increasingly become digital natives, the company's key strategic focus is on providing innovative ways to spark their creativity and merge the physical coloring experience with cutting-edge digital platforms. At launch, Color Alive! will be available in four coloring books: Mythical Creatures, Enchanted Garden, Skylanders and Barbie. Children activate the 4D Experience(TM) through the Color Alive! app, by aiming their device's camera at the colored page to bring their unique drawing to life in their own surroundings. The included Magic Crayon transforms coloring by activating special effects through drawing on the page, in real-time. Kids can also interact and take photos with the coloring book characters.

Saban Brands and Crayola Partner to Produce All-New Power Rangers Product Line to Hit Store Shelves Worldwide Fall 2015

Saban Brands and Crayola announced their new global partnership to produce a super-charged coloring and activity line of Power Rangers products. The all-new Power Rangers items are slated to launch fall 2015, starting with products themed around the upcoming 2015 season, Saban's Power Rangers Dino Charge. The Power Rangers line from Crayola will include no-mess color wonder products, fun coloring pads and pages, giant coloring pages, interactive color-by-number activity sheets and a variety of color and sticker sets. Items will be available for the suggested retail price of $4.99--$7.99 and sold in store and online at select retailers worldwide.

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