December 19, 2014 5:52 AM ET


Company Overview of INVIDI Technologies Corporation

Company Overview

INVIDI Technologies Corporation, a media solutions company, provides software solutions for targeted television advertising and marketing to cable, satellite, and IPTV service providers. It offers Advatar that includes Advatar advertising, which provides access, preview, purchase, verification, campaign management, and reporting of television delivered impressions; Advatar ADS4EBIF that enables operators to deploy the applications for interactive television; and Advatar Marketing for operators to improve the efficiency and relevance of marketing communications and accelerate the sales cycles for premium services, digital products, digital tiers, and digital services. The company also provide...

420 Lexington Avenue

Suite 845

New York, NY 10170-0038

United States

Founded in 2000



Key Executives for INVIDI Technologies Corporation

Chief Executive Officer
Chief Financial Officer and Executive Vice President
Chief Operating Officer and Chief Technology Officer
Vice President of Finance & Human Resources
Senior Vice President of Software Development
Compensation as of Fiscal Year 2014.

INVIDI Technologies Corporation Key Developments

INVIDI Technologies Corporation Presents at Siemer & Associates, LLC.'s Siemer Summit 2014, Jul-17-2014 03:30 PM

INVIDI Technologies Corporation Presents at Siemer & Associates, LLC.'s Siemer Summit 2014, Jul-17-2014 03:30 PM. Venue: Casa Del Mar and Shutters on the Beach, Santa Monica, California, United States. Speakers: Michael Kubin, Chairperson Of Advisory Board and Executive Vice President.

SeaChange International and INVIDI Technologies Introduce Cross-Platform Campaign Management Solution

SeaChange International and INVIDI Technologies have developed a joint software solution enabling video service providers to coordinate multi-screen television ad campaigns across traditional linear, linear addressable, video-on-demand, catch-up, network DVR, and over-the-top (OTT) streams. The SeaChange-INVIDI Cross-Platform Campaign Management Solution solves the most pressing challenges to television advertising's growth by enabling advertising insertion into linear addressable, video-on-demand and OTT content on any consumer device. The Cross-Platform Campaign Management Solution employs multiple ad platform standards and specifications, including SCTE 130 and IAB VAST 3.0, to help monetize inventory across media types using a single Ad Decision Server (ADS) to power campaigns that utilize a common set of targeting styles and metrics. The solution enables impression-based campaign scheduling, reporting and real-time in-flight analytics and targeting. Deep analyses of impression-based campaign data serve as the driver behind campaign optimization and refined targeting. Deployable on-premise or in the cloud, the SeaChange-INVIDI Cross-Platform Campaign Management Solution integrates the SeaChange Infusion advanced advertising software platform and the INVIDI Advatar addressable advertising system. Core solution components from SeaChange include: Infusion Ad Decision Manager, Ad Decision Router and Linear Ad Decision Server; Infusion AdPulse Campaign Manager; Infusion Spot Manager for end-to-end system monitoring; Infusion Reports Manager. Core solution components from INVIDI include: INVIDI Business Data Management System; INVIDI Advatar Adaptor; Ad decision engine clients for set-tops and DVRs from Motorola, EchoStar, DirecTV and other manufacturers; Cloud-based ad decision engine for other devices and smart TVs; INVIDI Advatar Reporting and Analytics System. Optional solution components include the SeaChange AdFlow content management system for multi-platform ad processing. SeaChange offers its Professional Services systems integration capabilities for solution deployment, as well as its specialized advertising systems customer support. For advertisers, INVIDI Advatar is the delivery system - making prime time whenever viewers are watching television. For the first time ever on any television platform media planners can precisely execute their advertising campaign with reach, frequency and separation - guaranteed impressions delivery to true demographic targets. For media buyers Advatar provides unprecedented access, preview, purchase, verification, real-time campaign management and dynamic reporting of television delivered impressions. SeaChange Infusion empowers video service providers with unrivaled manageability, scalability and suitability necessary to succeed in today's rapidly evolving multi-platform television advertising environment. Infusion enables providers to extend precisely targeted, contextual dialogs across multiple channels and devices, and reduce operating costs with end-to-end automation. An open software platform, Infusion supports a wide range of standards and third-party technologies for deployment flexibility.

INVIDI and Clypd Form Strategic TV Advertising Alliance

INVIDI Technologies Corporation and clypd have announced a strategic alliance that eliminates existing technology gaps between buyers and sellers of TV advertising. The two companies will offer TV programmers and distributors tools to enhance the value of their content and give marketers new levels of customization and seamless execution of programmatic buying. The collaboration between INVIDI and clypd is aimed at giving the TV advertising market the same programmatic buying and targeting capabilities that are now possible in the digital advertising world. Programmatic TV buying, long the norm in digital advertising, uses technology and data to allow for faster, more precise buying decisions. Under the alliance, INVIDI and clypd are integrating their respective proprietary technologies to allow INVIDI-enabled cable, satellite, telco and broadcast programming partners the ability to work with agencies to develop and execute programmatic advertising campaigns. As a result, these television content owners and distributors will get access to an entirely new path to market, opening a new revenue stream, while using an advanced series of tools that allow them to control and preserve the value of their inventory. The result of the collaboration will give marketers and their agencies new levels of access to TV inventory and the ability to precisely target and engage audiences with relevant advertising.

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