CompassLabs, Inc. announced its partnership with ShopIgniter, Inc. The alliance combines Compass Labs' actionable audience insights and unique interest targeting capabilities with ShopIgniter's innovative social rich media campaigns to effectively reach, engage and convert desired Facebook audience segments at scale. Marketers can now efficiently deploy and optimize highly relevant and interactive placements across mobile and desktop to stimulate product discovery, lead generation, audience engagement and brand awareness. ShopIgniter enables advertisers to go above and beyond Facebook marketplace ads by creating a variety of rich media posts featuring video carousels, photo slideshows, lead generation, product showcases, and more to captivate and engage audiences. Real-time audience and content insights gleaned from Compass Labs' CLIQ Social Intelligence platform -- including users' favorite celebrities, top TV shows, topics of interest and more -- work to guide content strategies and rich media creatives, as well as build targeting personas. Rich media campaigns are then managed via CLIQ Ads Manager. Within CLIQ Ads Manager, interest cluster targeting, automated budgeting, conversion tracking and comprehensive reporting capabilities allow marketers to effectively measure results, optimize rich media performance and fast-track conversions.

ShopIgniter, Inc. announced that Justin Kistner and Clay Moore have joined the company as senior director of strategy and senior director marketing solutions, respectively. Kistner will build and drive ShopIgniter's client advisory service, counseling brands on how to best apply paid media to their ShopIgniter rich media post campaigns. And, with over a dozen years' experience in digital media, Moore will be responsible for development and execution of consultative sales strategies, aligning ShopIgniter's social + mobile solutions with client and partner business goals. Prior to ShopIgniter, Kistner served as senior director of product at Spruce Media. Earlier, he was director of social products at Webtrends. Most recently Moore was principle business consultant at ExactTarget. His previous roles include product manager for customer community products at Jive Software, as well as management roles at Webtrends in the solutions engineering, product management, and professional services organizations.

ShopIgniter, Inc. announced a significant update to its flagship Igniter platform, enabling marketers to create, manage and measure rich social media advertising campaigns directly in consumers' social streams. An end-to-end enterprise platform, Igniter boosts reach, frequency and consumer engagement deep into the marketing funnel -- from discovery and engagement to sharing, product consideration and lead generation. With Igniter, brands like Whole Foods, Target, GoPro, Sony Music, Levi's and Lenovo are driving real and sustained brand and business value from social media. ShopIgniter is helping brands and their agencies create, manage and measure remarkable social media advertising campaigns directly in social streams. Igniter specifically includes: Incredibly flexible rich media posts such as video carousels, lookbooks, jukeboxes, live streams, single product and collection explorers, shoppable video and lead generation. Rich post types enable marketers to take advantage of the growing visual canvas of social networks, leveraging interactivity to capture consumer attention, drive deeper exploration and encourage social sharing; Mobile-first design that supports the growing base of consumers who primarily access social networks through their mobile devices. Every campaign regardless of where it is viewed -- on the desktop or mobile device -- is truly optimized for context.