September 20, 2014 2:40 AM ET


Company Overview of Instagram, Inc.

Company Overview

Instagram, Inc. enables users to share a series of pictures and videos with their friends and family. It allows users to take a picture or video, choose a filter to transform its look and feel, and post to Instagram, as well as share to Facebook, Twitter, Tumblr, and more. The company was incorporated in 2010 and is based in San Francisco, California. As of August 2012, Instagram, Inc. operates as a subsidiary of Facebook, Inc.

181 South Park Street

Suite 2

San Francisco, CA 94107

United States

Founded in 2010



Key Executives for Instagram, Inc.

Co-Founder and Chief Executive Officer
Global Head of Business & Brand Development
Compensation as of Fiscal Year 2014.

Instagram, Inc. Key Developments

Instagram Appoints James Quarles as Global Head of Business and Brand Development

Instagram is stepping up its brand partnerships charge with the appointment of James Quarles from parent company Facebook to the new role of global head of business and brand development. James Quarles to become Instagram's first global head of business and brand development. Quarles will be responsible for "building a broad asset of solutions for brands of all sizes on Instagram" and for the overall growth of the business, Instagram says in a statement. He will relocate from London to Instagram's US headquarters and report into the company's founder and CEO Kevin Systrom when he moves into the role this autumn. Prior to working at Facebook, Quarles worked at Dell for more than six years, first in the role of EMEA executive director of marketing before being promoted to UK executive director and general manager for the computer giant's public sector portfolio.

Instagram Unveil New Message Features

Instagram unveiled a new feature to let people send images and messages privately. The new Instagram Direct feature allows user to send a photo or video to a single person or up to 15 people, and have a real-time text conversations. Until now, the photos could only be shared publicly and seen by anyone using the service.

Starwood Hotels & Resorts to Feature Instagram on All Property Websites

Starwood Hotels & Resorts Worldwide, Inc. announced an integration with Instagram on all of its websites worldwide. New Guest Galleries from Instagram showcase the explosion of social sharing through Instagram photos and videos geo-tagged by Starwood's digitally-savvy guests. From unique hotel amenities to eye-catching local sites, the enhanced Guest Galleries from Instagram offer a fun, new way for travelers to explore their next Starwood destination -- all from the perspective of fellow guests. For each hotel and resort across Starwood's nine design-led brands, visitors can view photos and videos geo-tagged by guests who have experienced that Starwood hotel. Guest Galleries from Instagram give travelers the opportunity to view an authentic representation of each distinctive brand by exploring brand-specific categories including: Family Traditions for St. Regis, Fashion for W Hotels, UnLock Art for Le Méridien, Move Well for Westin, and a special category for Instagrams tagged with #SPGLife.

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