Automobiles
Company Overview of Mitsubishi Motors (Thailand) Co., Ltd.
Company Overview
Mitsubishi Motors (Thailand) Co., Ltd. builds and distributes passenger cars, pickup trucks, and vans. The company was formerly known as Mitsubishi Motors Corporation Sittipol Co., Ltd. (MSC) and changed its name to Mitsubishi Motors (Thailand) Co., Ltd. in November 2003. The company was founded in 1987 and is based in Klongluang, Thailand. Mitsubishi Motors (Thailand) Co., Ltd. operates as a subsidiary of Mitsubishi Motors Corp.
88 Mu 11, Phaholyothin Road
Pathum Thani
Klongluang, 12120
Thailand
Founded in 1987
Key Executives for Mitsubishi Motors (Thailand) Co., Ltd.
Mitsubishi Motors (Thailand) Co., Ltd. Key Developments
Mitsubishi Motors (Thailand) Co., Ltd. will present the global debut of the MITSUBISHI Concept G4 concept model for a new-generation compact sedan its world debut at the 34th Bangkok International Motor Show from March 25, 2013 through April 7, 2013. In a lineup of 23 concept and Thai-built models on the MMTh booth, the MITSUBISHI Concept G4 will be joined by the MITSUBISHI Concept GR-HEV, an FR sport utility truck powered by a diesel-hybrid drive train. Thailand-built production models on display will include the Mirage global compact car, the Lancer EX mid-size sedan, Triton pickup and Pajero Sport SUV. The MITSUBISHI Concept G4 is a concept model for a new compact sedan which MMC plans to roll out globally. The MITSUBISHI Concept G4 uses a high-clarity brilliant-cut diamond motif in the design of the front grill, headlamps and rear combination lamps to create a frontal visage with a commanding presence and a tail end which leaves a sharp impression as it drives off into the distance. The MITSUBISHI Concept G4 carries next-generation compact sedan styling featuring a short nose which delivers an outstanding forward field of view and superior maneuverability, graceful and flowing side proportions which balances interior space among the most generous in its class with very sleek aerodynamics, and a dynamic character line which kicks up towards the rear. The MITSUBISHI Concept G4 achieves fuel efficiency that is among the best in its class as its RISE (Reinforced Impact Safety Evolution) body - the lightest in its class due to the extensive use of high-tensile steel - is powered by a lightweight and compact 1.2-liter MIVEC engine mated to a CVT with sub-geartrain in addition to uncompromising weight reduction throughout. The MITSUBISHI Concept G4 delivers driving pleasure due to the agile and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling/stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.
Mitsubishi Motors (Thailand) Co., Ltd. plan to expand its automobile dealer network to prepare for future growth has received a good response from both existing dealers and the new investors. Existing dealers are being encouraged to accelerate expanding their outlets to reach more customers in the major provinces, while new investors are being supported to open new facilities. The plans announced in 2010 call for the Japanese carmaker to open 200 showrooms and service centres by 2013 to support growth in the years to come, especially the expected brisk sales of its eco-car in Thailand. The Mitsubishi eco-car, to be built at the Laem Chabang plant now under construction in Chon Buri, will be launched next year. The new plant, costing 16 billion baht, will have an initial capacity of 150,000 cars per year, which will rise to 200,000 units in the near future.
Mitsubishi Motors Thailand (MMTh) has agreed to joint-test the i-MiEV new generation electric vehicle (EV) along with PTT Public Company Limited. MMTh has started fleet EV testing with the Metropolitan Electricity Authority (MEA) and Provincial Electricity Authority (PEA ENCOM) following an agreement between the government of Thailand and Mitsubishi. With PTT now involved, Mitsubishi is looking to popularize EVs in Thailand apart from increasing its efforts towards consumer acceptability, market presence and charging infrastructure. PTT is planning to install a quick charger at its research and technology institute by the end of 2011. Both parties are working together in the research and development of EV charging infrastructure.
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