The Trade Desk, Inc. announced the addition of full video advertising buying and reporting capabilities on its platform. The same advanced tools that defined The Trade Desk's platform in the past will apply to video. Additionally, by adding video, The Trade Desk is recognizing the importance of being able to track a customer across both branding and direct response campaigns. Within The Trade Desk, users will have access to in-stream video; pre-, mid-, and post-roll video; 15-, 30- and 60-second inventory; and companion banners. Additionally, The Trade Desk ad server can directly host video creatives as well as support 3rd-party tags.

The Trade Desk, Inc. announced completion of an integration with the IBM(R) Digital Data Exchange (DDX). DDX provides an easy way for companies to take advantage of IBM and third-party services by providing a single tag for the collection and distribution of real-time behavioral digital data. DDX radically simplifies the management of IBM Digital Analytics (formerly Coremetrics) and third-party page tags, making it possible to deploy and maintain website pages with minimal support from IT. The insights provided through DDX and The Trade Desk will enrich reporting for marketers seeking to better understand how multiple media channels work in combination to drive sales. The Trade Desk's lookalike modeling capabilities further enable advertisers to acquire new customers with similar characteristics to their current customer base.

The Trade Desk, Inc. has named Rob Perdue, most recently Chief Operating Officer at EyeWonder, Inc., as the company's Chief Operating Officer. Perdue arrives at the company with a proven track record of results and achievements in the online media industry.