Zappli, Inc. announced the launch of InstaBuy.co, an instant online checkout solution for mobile shopping applications. InstaBuy enables consumers to create a universal account and buy from dozens of retailers in 2 clicks and a few seconds. It eliminates the need for mobile shoppers to fill out lengthy and cumbersome checkout forms, empowering them to make purchases effortlessly. InstaBuy's streamlined user experience offers the ultimate mobile payment solution to boost conversion rates for comparison shopping engines, shopping websites and mobile applications. InstaBuy features: Secure speedy checkout service available for shopping applications; Dozens of retailers already supported; Two-click purchase using single universal account; Retailer inventory available in real-time Shop Instantly, Anywhere With InstaBuy, users no longer need to pull out their credit card or enter long forms to complete online purchases. When users find products they want on their favorite shopping apps, they only have to enter their password for security and click to confirm the purchase. InstaBuy's technology does the rest, giving users the unique opportunity to buy whatever they want in seconds. This represents an extraordinary opportunity for shopping portals and retailers to convert casual browsers into active buyers.