August 20, 2014 4:47 AM ET

Media

Company Overview of 360i LLC

Company Overview

360i LLC operates as a digital marketing agency. It offers social marketing services that include social strategy and listening, community management, customized social media measurement and partnerships, and influencer marketing, as well as content development, seeding, and distribution; search marketing services, such as paid search, search engine optimization, and holistic search management; and consumer insight services, including social listening, brand and competitive analysis, tribe analysis, and consumer journey mapping. The company also provides creative and technology support services; analytics services, including attribution, media mix modeling, business intelligence, forecasting...

1545 Peachtree Street

Suite 450

Atlanta, GA 30309

United States

Founded in 1998

Phone:

404-961-7447

Fax:

404-876-9097

Key Executives for 360i LLC

Chairman and Chief Executive Officer
Age: 44
Co-Founder and Chief Strategist
Chief Executive Officer of US
Chief Executive Officer of 360i London
President of Creative & Technology
Compensation as of Fiscal Year 2014.

360i LLC Key Developments

Mashable and 360i Form Strategic Partnership to Bring Mashable's Velocity Technology to Brand Marketers

Mashable and 360i announced a strategic partnership for 360i to become the first company to gain exclusive access to Mashable's Velocity platform, a technology that predicts and tracks the viral life cycle of digital media content. The partnership marks the first time that Mashable has provided an external source access to Velocity. The companies will work together to demonstrate how Velocity can be used as a business and marketing intelligence tool to give marketers new insight into how consumers discover and share content, and inform how brands strategically and creatively engage their audiences through earned, owned and paid media. Mashable continues to thrive at the intersection of media and technology. Velocity's proprietary algorithm affords both readers and brand partners the ability to see what digital content is going viral next keeping them ahead of the curve and competition. Developed by Mashable's in-house product team, Velocity scours the social web, collecting data around the behavior of people engaging with digital media content and feeding it into the company's predictive engine to forecast what content is about to go viral. Ongoing advancements to the proprietary technology have allowed Mashable editors and reporters to cover and curate emerging stories hours before competing outlets, helping them continue to break records for the site. Mashable is now ready to unveil Velocity for brand marketers. 360i will explore how predictive insights and viral trends can guide social media strategy and content creation, paid social and search, and influencer marketing. The new partnership will result in actionable insights that help brands create content and paid media strategies to resonate in the right places, at the right times, with the right messages. Velocity will also provide new ways to measure content marketing performance across different networks and platforms, to inform how marketers make social media planning and buying decisions.

360i Opens an Office in Sao Paulo, Brazil

360i announced its official launch in Latin America with the opening of an office in Sao Paulo, Brazil. This represents the third 360i location outside of the United States, following the opening of its first international offices in London and Toronto earlier this year. As part of the expansion, 360i Brazil will partner with LOV, a sister agency in the Dentsu Network, to provide complementary services to its respective clients in the region.

360i LLC Launches Office in Toronto; Announces Executive Appointments

360i LLC announced that it is expanding its global footprint with the opening of an office in Toronto, the agency's second location outside of the United States. This marks a period of rapid growth for the 500-person firm, following the launch of its first international office in London earlier in 2013. Claude Carrier, President of DentsuBos Toronto, will take on additional responsibility as President of 360i Canada. Devon MacDonald has been named Managing Director of 360i Canada. 360i has already begun working with a handful of brands in Canada, including current 360i client ScottsMiracle-Gro.

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