Company Overview of Aberdeen Group, Inc.
Aberdeen Group, Inc. conducts research focused on helping business leaders across various B2B technology disciplines improve their performance. It conducts research on analytics and business intelligence, business planning and execution, contact center and customer experience management, enterprise mobility and collaboration, financial management and GRC, global supply management, human capital management, information technology, IT security, manufacturing, marketing effectiveness and strategy, product innovation and engineering, retail and consumer markets, sales effectiveness and strategy, service management, and supply chain management practices. The company was founded in 1988 and is bas...
451 D Street
Boston, MA 02210
Founded in 1988
Key Executives for Aberdeen Group, Inc.
Chief Executive Officer and Director
President and Group Managing Director of Harte-Hanks
Chief Financial Officer and Senior Vice President
Compensation as of Fiscal Year 2014.
Aberdeen Group, Inc. Key Developments
Aberdeen Group Launches Enterprise Social Collaboration Research Study
Aug 7 13
Aberdeen Group announced the launch of a new Enterprise Social Collaboration research study that will explore the state of collaboration in the modern workplace, key strategic initiatives being adopted around social business, and the capabilities, processes, and technology used by high-performing firms to get the job done in the new age of social business. In addition to receiving the resulting research reports from each of the participating research practices, Aberdeen ESC survey participants will be invited to attend an exclusive presentation of early findings from the study. The study will examine collaboration within the following areas: Human Capital Management: Aberdeen's Human Capital Management practice will be looking at how organizations use collaboration to support better decisions around talent, as well as improving individual and organizational performance. Sales: Aberdeen research shows that Best-in-Class sales results accrue from cultures with the most evolved "tribal knowledge" environments. Marketing: Aberdeen's research shows that high-performing marketing teams are more likely to collaborate effectively across the organization, especially with their sales counterparts. ESC for marketing will examine how high-performing marketing teams organize and collaborate for success, whether planning a new campaign or executing the next customer conference. Customer Care: Delivering superior customer experiences is no easy endeavor. Enterprise social collaboration is a key enabler that helps companies streamline the processes employees use to exchange information and make educated business decisions that support their ability to deliver personalised and consistent customer messages. Enterprise Mobility: The deeply engaged collaborative enterprise doesn't start and stop within the confines of the physical workplace.
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