Company Overview of Break Media

Break Media Presents at 5th Annual Film Finance Forum West, Mar-07-2013 11:30 AM. Venue: Hollywood Roosevelt Hotel, Los Angeles, California, United States. Speakers: Andy Doyle, Chief Operating Officer.

Break Media announced its Social Video Accelerator, an innovative new advertising technology which combines guaranteed video distribution with a suite of social analytics that maximize viral pass-along of advertiser content. The new unit is designed around the growing trend of Cost per View (CPV) advertising. While demand for the CPV model increased among advertisers in 2011, thus far, publishers and networks have struggled to match it. YouTube has previously predicted that by 2015, more than 50% of online video campaigns will include inventory sold on a CPV. A recent study performed by Break Media and Advertiser Perceptions found that although 40% of advertising campaigns now use CPV in some fashion a two-fold increase over the previous year 17% of advertisers stated they would select it as their preferred pricing model for video if more publishers and networks offered it. The Social Video Accelerator will debut across the Break family of sites, which includes Break.com, the web's largest comedy video site, and the Break Media network, which now reaches more than 120 million unique viewers each month. The technology is designed to distribute both advertiser assets such as trailers and videos as well as branded entertainment created in partnership with Break Media's award winning in-house Creative Lab.

Break Media announced that the hiring of Mitch Rotter as senior vice president and general manager of editorial properties. In this new role, he will work with the editorial staffs of all Break's Web properties, including number one humor site break.com, MadeMan and Gamefront; to help drive the editorial direction and ensure it aligns properly with overall corporate marketing and sales objectives. Rotter comes to Break from his position as SVP of Marketing and Product Development for Universal Music Group.