Internet Software and Services
Company Overview of Break Media
Break Media operates as a creator, publisher, and distributor of digital entertainment content. The company specializes in male-targeted online content, such as video, editorial, and games. Its properties include Break.com, an online humor site; Made Man, a lifestyle destination for guys; Cage Potato that offers breaking news, analysis, and gossip about the sport of mixed martial arts; and Game Front, a video game site. The company also provides Screen Junkies that offers recaps, breaking news, and previews of the shows and movies; All Left Turns that offers breaking news, race previews, commentaries, and gossips; Holy Taco, a men’s lifestyle site that provides humorous daily features on stu...
8750 Wilshire Boulevard
Suite 300 East
Beverly Hills, CA 90211
Founded in 2004
Key Executives for Break Media
Co-Founder and Chief Executive Officer
Senior Vice President of Entertainment Development
Executive Vice President of Programming
Compensation as of Fiscal Year 2012.
Break Media Key Developments
Break Media Presents at 5th Annual Film Finance Forum West, Mar-07-2013 11:30 AM
Mar 3 13
Break Media Presents at 5th Annual Film Finance Forum West, Mar-07-2013 11:30 AM. Venue: Hollywood Roosevelt Hotel, Los Angeles, California, United States. Speakers: Andy Doyle, Chief Operating Officer.
Break Media Announces Rollout of New Social Video Accelerator, Guarantees Quality Views and Viral Pass-Along
Jan 18 12
Break Media announced its Social Video Accelerator, an innovative new advertising technology which combines guaranteed video distribution with a suite of social analytics that maximize viral pass-along of advertiser content. The new unit is designed around the growing trend of Cost per View (CPV) advertising. While demand for the CPV model increased among advertisers in 2011, thus far, publishers and networks have struggled to match it. YouTube has previously predicted that by 2015, more than 50% of online video campaigns will include inventory sold on a CPV. A recent study performed by Break Media and Advertiser Perceptions found that although 40% of advertising campaigns now use CPV in some fashion a two-fold increase over the previous year 17% of advertisers stated they would select it as their preferred pricing model for video if more publishers and networks offered it. The Social Video Accelerator will debut across the Break family of sites, which includes Break.com, the web's largest comedy video site, and the Break Media network, which now reaches more than 120 million unique viewers each month. The technology is designed to distribute both advertiser assets such as trailers and videos as well as branded entertainment created in partnership with Break Media's award winning in-house Creative Lab.
Break Media Appoints Mitch Rotter as Senior VP and General Manager of Editorial Properties
Nov 22 11
Break Media announced that the hiring of Mitch Rotter as senior vice president and general manager of editorial properties. In this new role, he will work with the editorial staffs of all Break's Web properties, including number one humor site break.com, MadeMan and Gamefront; to help drive the editorial direction and ensure it aligns properly with overall corporate marketing and sales objectives. Rotter comes to Break from his position as SVP of Marketing and Product Development for Universal Music Group.
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