Company Overview of Celestial Seasonings, Inc.
Celestial Seasonings, Inc. manufactures and sells specialty teas in North America. The company offers natural herbal, green, red, white, chai, cool brew iced, and wellness teas, as well as sweet zinger iced teas. It also provides natural energy shots, such as herbal supplement shots, green tea energy shots, and fermented black teas. The company sells its products through grocery and natural foods stores, drugstores, mass merchandisers, and online stores in the United States. It also markets its products through distributors in the United States and internationally. The company was founded in 1969 and is based in Boulder, Colorado. As of May 30, 2000, Celestial Seasonings, Inc. operates as a ...
4600 Sleepytime Drive
Boulder, CO 80301
Founded in 1969
Key Executives for Celestial Seasonings, Inc.
Senior Director of Finance
Vice President - Human Resources
Chief Marketing Officer and Vice President
Vice President - Research & Development
General Manager - Celestial Seasonings Brand
Compensation as of Fiscal Year 2013.
Celestial Seasonings, Inc. Key Developments
Celestial Seasonings Inc. Adds Sleepytime Snooz(TM) Natural(+) Sleep Aid Herbal Supplement Shots to Their Natural Shots Portfolio
Nov 28 12
Celestial Seasonings Inc. announced the addition of Sleepytime Snooz(TM) Natural(+) Sleep Aid herbal supplement shots to their Natural Shots portfolio. These powerful new nighttime shots naturally support falling asleep faster, staying asleep longer and waking up refreshed with no grogginess -- providing much-needed help to consumers suffering from occasional sleeplessness. Total sales of over-the-counter (OTC) sleep aids are predicted to increase by nearly 22% by 2016. Much of this growth is expected to be driven by natural and homeopathic sleep alternatives, which now command a 26% share of the total OTC sleep aid category. New Sleepytime Snooz herbal supplement is well-positioned to meet this need with its proprietary blend of effective natural ingredients, including well-known sleep agents like valerian and melatonin, and relaxing botanicals like chamomile.
Celestial Seasonings Inc. Expands its Natural Shot Line with ENERJI(TM) Green Tea Energy Shots
Sep 27 12
Celestial Seasonings Inc. announced the launch of ENERJI(TM) Green Tea Energy Shots -- great-tasting, single-serve and shelf-stable energy shots that combine naturally energizing green tea with a special blend of B-vitamins and ginseng for a natural energy boost. ENERJI Shots join Kombucha Energy Shots in the Celestial Seasonings Natural Shots product line, giving consumers another natural alternative for their energy needs. Unlike many of the energy shot products in today's marketplace, Celestial Seasonings ENERJI Shots are powered by natural caffeine from green tea and green tea extract, with no artificial flavors, colors, sweeteners or preservatives. The energy shot segment is expected to grow 116% in sales between 2011 and 2016, according to Mintel, and Celestial Seasonings expects that the increased popularity of natural shot alternatives will help drive that segment growth.
Packaged in convenient 2.5 fluid ounce bottles, Celestial Seasonings ENERJI Green Tea Energy Shots are available in three flavor varieties: Citrus, Berry and Pomegranate Xtreme (with more caffeine and B-vitamins than regular ENERJI shots). ENERJI Shots can be purchased at shop.celestialshots.com and select online and local retailers.
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