Celestial Seasonings Inc. announced the addition of Sleepytime Snooz(TM) Natural(+) Sleep Aid herbal supplement shots to their Natural Shots portfolio. These powerful new nighttime shots naturally support falling asleep faster, staying asleep longer and waking up refreshed with no grogginess -- providing much-needed help to consumers suffering from occasional sleeplessness. Total sales of over-the-counter (OTC) sleep aids are predicted to increase by nearly 22% by 2016. Much of this growth is expected to be driven by natural and homeopathic sleep alternatives, which now command a 26% share of the total OTC sleep aid category. New Sleepytime Snooz herbal supplement is well-positioned to meet this need with its proprietary blend of effective natural ingredients, including well-known sleep agents like valerian and melatonin, and relaxing botanicals like chamomile.

Celestial Seasonings Inc. announced the launch of ENERJI(TM) Green Tea Energy Shots -- great-tasting, single-serve and shelf-stable energy shots that combine naturally energizing green tea with a special blend of B-vitamins and ginseng for a natural energy boost. ENERJI Shots join Kombucha Energy Shots in the Celestial Seasonings Natural Shots product line, giving consumers another natural alternative for their energy needs. Unlike many of the energy shot products in today's marketplace, Celestial Seasonings ENERJI Shots are powered by natural caffeine from green tea and green tea extract, with no artificial flavors, colors, sweeteners or preservatives. The energy shot segment is expected to grow 116% in sales between 2011 and 2016, according to Mintel, and Celestial Seasonings expects that the increased popularity of natural shot alternatives will help drive that segment growth. Packaged in convenient 2.5 fluid ounce bottles, Celestial Seasonings ENERJI Green Tea Energy Shots are available in three flavor varieties: Citrus, Berry and Pomegranate Xtreme (with more caffeine and B-vitamins than regular ENERJI shots). ENERJI Shots can be purchased at shop.celestialshots.com and select online and local retailers.

Celestial Seasonings Inc. announced the new, healthful and delicious teas and a relaxing Spa Escape holiday sweepstakes. New additions to celestial seasonings wellness tea and green tea lines include: New wellness teas: Metabo Balance(TM) wellness tea: A green tea with authentic green tea leaves, potent green tea extract and garcinia cambogia that helps support a healthy metabolism. LaxaTea(TM) wellness tea; A soothing infusion of herbs and botanicals including senna leaves, fennel seed, licorice, artichoke and psyllium traditionally used when occasional constipation occurs. New Green Teas: Goji Berry Pomegranate Natural Antioxidant Green Tea -- A blend of green tea, delicate white tea and natural pomegranate flavor that offers refreshing tartness and a smooth finish. Peach Blossom Natural Antioxidant Green Tea -- A blend of green tea, delicate white tea and natural peach flavor that offers subtle sweetness and a smooth finish. The celestial seasonings brand offers a wide variety of trusted herbal, green and wellness teas that are particularly relevant during the fast-paced, party and travel-filled holiday season. Noteworthy teas include tension tamer(r) herbal tea (for stressful days), sleepytime throat tamer(r) wellness tea (to coat and soothe the throat), tummy mint(r) wellness tea (for after the holiday feast) and antioxidant max(tm) blackberry pomegranate green tea (to help fight free radicals). Also arriving just in time for the colder months is the beloved celestial seasonings holiday tea collection, including nutcracker sweet(r) black tea, sugar plum spice(tm) herbal tea, sugar cookie sleigh ride(r) herbal tea, gingerbread spice(tm) herbal tea and candy cane lane(r) decaf green tea. Consumers can find these festive flavors in prominent displays at their favorite local retailers, as well as through the brand's online store.