Internet Software and Services
Company Overview of xAD, Inc.
xAD, Inc. provides mobile marketing solutions. It offers a mobile advertising network to publishers, developers, and advertisers. Additionally, it provides location-based mobile advertising solutions for local and national businesses. The company offers go2 Local, a mobile location search database application. xAD, Inc. was formerly known as V-ENABLE, Inc. The company was founded in 2001 and is based in New York, New York.
72 Madison Avenue
New York, NY 10016
Founded in 2001
Key Executives for xAD, Inc.
Vice President of Monetization
President of Products and Technology
Senior Vice President of Strategic Partnerships
Compensation as of Fiscal Year 2014.
xAD, Inc. Key Developments
PubMatic and xAd Launch Global Location-Verified Mobile Marketplace
May 16 14
PubMatic and xAd announced the launch of global location-verified mobile marketplace. This partnership will create a location verified programmatic marketplace available through PubMatic, bolster PubMatic's location aware inventory, and significantly expand the portion of the mobile programmatic marketplace served by xAd and PubMatic. For media buyers and brands, the partnership will represent a significant source of quality location-verified mobile inventory in the marketplace. As part of this relationship, xAd will be leveraging PubMatic's Private Marketplace (PMP) capabilities, which incorporates the ability to target mobile-specific parameters, further enriching xAd's already robust location capabilities as well as other mobile- and application-specific functions like IDFA, MRAID, and lat/long. The new mobile marketplace launches with approximately 20 billion location-verified monthly impressions, with the potential to reach 40 billion impressions per month. Inventory provided by xAd is primarily mobile application based, but also includes mobile web impressions. xAd's inventory is not only location-verified, but is transparent, location-aware, rich media enabled, and will pass IDs whenever possible. This will enable PubMatic to maintain the high quality premium inventory that it is known for in today's mobile marketplace.
xAd Appoints 3 New Executives to Jumpstart Expansion; to Expand into Eight Additional Countries
Apr 1 14
xAd announced that it has appointed three ad industry veterans to key roles leading the company's growth and expansion into the EMEA and APAC regions. In the year 2014, the company will continue to execute its international growth plan by expanding into eight additional countries in the EMEA and APAC regions, including Germany, France, Australia and China.
The company has appointed Theo Theodorou as GM of EMEA. Theodorou is a seasoned ad veteran who was previously the head of sales and strategy for Apple iAd in EMEA and most recently served as an SVP at Videology. He'll focus on building xAd's team of internationally-minded talent while overseeing strategy, planning and local partnerships with brands, agencies and media companies in Europe. The company has appointed Yang Cao, who previously co-founded and sold Julu Mobile, as GM of the region. And the company appointed Michael Bayle as SVP of Strategic Partnerships who previously led ESPN's mobile strategy and was VP of Monetization at Amobee, will focus on building new strategic partnerships with leading ad-tech companies both domestically and internationally.
Waze Selects xAD, Inc. as Exclusive U.S. Third Party Search and Display Mobile Ad Provider
Feb 26 13
xAD, Inc. announced that it has been selected by Waze as its exclusive third party provider of search and display mobile ads in the U.S. This integration will infuse xAd's patent-pending mobile ad targeting technologies into Waze's location-guided advertising platform to enable Waze to serve the most relevant ads to their users at just the right time. In addition to access to xAd's advanced targeting technology, Waze will also benefit from xAd's extensive network of over 1.5 million advertisers, a combination of small, local businesses and large, national brands, offering Waze advertising coverage in long-tail categories.
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