August 29, 2014 9:48 PM ET

Internet Software and Services

Company Overview of xAD, Inc.

Company Overview

xAD, Inc. provides mobile marketing solutions. It offers a mobile advertising network to publishers, developers, and advertisers. Additionally, it provides location-based mobile advertising solutions for local and national businesses. The company offers go2 Local, a mobile location search database application. xAD, Inc. was formerly known as V-ENABLE, Inc. The company was founded in 2001 and is based in New York, New York.

72 Madison Avenue

3rd Floor

New York, NY 10016

United States

Founded in 2001

Key Executives for xAD, Inc.

Vice President of Monetization
Chief Financial Officer
President of Products and Technology
Senior Vice President of Strategic Partnerships
Compensation as of Fiscal Year 2014.

xAD, Inc. Key Developments

Venable Appoints Linda Zirkelback as Counsel in the Firm's Trademark, Copyright and Licensing Group

Venable appointed Linda Zirkelback as counsel in the firm's trademark, copyright and licensing group.

PubMatic and xAd Launch Global Location-Verified Mobile Marketplace

PubMatic and xAd announced the launch of global location-verified mobile marketplace. This partnership will create a location verified programmatic marketplace available through PubMatic, bolster PubMatic's location aware inventory, and significantly expand the portion of the mobile programmatic marketplace served by xAd and PubMatic. For media buyers and brands, the partnership will represent a significant source of quality location-verified mobile inventory in the marketplace. As part of this relationship, xAd will be leveraging PubMatic's Private Marketplace (PMP) capabilities, which incorporates the ability to target mobile-specific parameters, further enriching xAd's already robust location capabilities as well as other mobile- and application-specific functions like IDFA, MRAID, and lat/long. The new mobile marketplace launches with approximately 20 billion location-verified monthly impressions, with the potential to reach 40 billion impressions per month. Inventory provided by xAd is primarily mobile application based, but also includes mobile web impressions. xAd's inventory is not only location-verified, but is transparent, location-aware, rich media enabled, and will pass IDs whenever possible. This will enable PubMatic to maintain the high quality premium inventory that it is known for in today's mobile marketplace.

xAd Appoints 3 New Executives to Jumpstart Expansion; to Expand into Eight Additional Countries

xAd announced that it has appointed three ad industry veterans to key roles leading the company's growth and expansion into the EMEA and APAC regions. In the year 2014, the company will continue to execute its international growth plan by expanding into eight additional countries in the EMEA and APAC regions, including Germany, France, Australia and China. The company has appointed Theo Theodorou as GM of EMEA. Theodorou is a seasoned ad veteran who was previously the head of sales and strategy for Apple iAd in EMEA and most recently served as an SVP at Videology. He'll focus on building xAd's team of internationally-minded talent while overseeing strategy, planning and local partnerships with brands, agencies and media companies in Europe. The company has appointed Yang Cao, who previously co-founded and sold Julu Mobile, as GM of the region. And the company appointed Michael Bayle as SVP of Strategic Partnerships who previously led ESPN's mobile strategy and was VP of Monetization at Amobee, will focus on building new strategic partnerships with leading ad-tech companies both domestically and internationally.

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