Food and Staples Retailing
Company Overview of 7-Eleven, Inc.
7-Eleven, Inc. operates, franchises, and licenses a chain of convenience stores in the United States and Canada. It offers breakfast and off the shelf products; cold drinks and hot drinks; phones, electronics, gaming, good reads, lottery tickets, movies, and music; applications and digital, gaming, no contract wireless, and gift cards; payment, prepaid center, and cash services; apparel, health and beauty, household, performance, and alcohol and tobacco products; and newspapers, cold beer, cold single-serve bottled water, cold Gatorade, fresh-grilled hot dogs, and money orders. The company also provides a smartphone application that provides a store-location finder, mobile coupons, and news ...
1722 Routh Street
One Arts Plaza
Dallas, TX 75201
Founded in 1927
Key Executives for 7-Eleven, Inc.
Chief Executive Officer and President
Chief Financial Officer and Executive Vice President
Chief Operating Officer and Executive Vice President
Compensation as of Fiscal Year 2014.
7-Eleven, Inc. Key Developments
7-Eleven, Inc. and PepsiCo Launch Doritos Loaded and Mtn Dew Solar Flare
Jul 4 14
7-Eleven, Inc. and PepsiCo have announced the launch of Doritos Loaded and Mtn Dew Solar Flare for 7-Eleven customers in summer 2014. The two companies are launching Doritos Loaded, a bold, new snack sensation, and Mtn Dew Solar Flare, the first-ever exclusive Mountain Dew flavor for 7-Eleven's Big Gulp fountain drinks. The products, currently available only at 7-Eleven stores, were developed to be easily paired and will be launched with an integrated marketing and consumer-engagement program. Doritos Loaded is a new snack, triangular in shape, loaded with melted cheese and encrusted with bold Doritos Nacho Cheese flavor. The melted-on-the-inside, crunchy-on-the-outside, nacho cheese creation is a portable, easy-to-eat hot snack. Doritos Loaded costs $1.99 for a box of four and is served warm. Doritos Loaded can easily be paired with Mtn Dew Solar Flare, which started to roll out in May. The beverage has the bold citrus flavor of Mountain Dew with a blast of tropical punch. In addition to Mtn Dew Solar Flare, 7-Eleven also will pair Doritos Loaded with other PepsiCo beverages this summer to bring special offers to consumers.
7-Eleven Unveils New Red Bull Summer Edition in Stores Across US and Canada
Jun 25 14
7-Eleven, Inc. has announced the availability of new Red Bull Summer Edition at 7-Eleven stores across the US and Canada. The Red Bull Summer Edition will be available July and August at 7-Eleven stores across the US and Canada, providing the effect of Red Bull Energy Drink with the new flavor of tropical fruits. In a sun-yellow can, The Red Bull Summer Edition joins the Red Bull Red (cranberry), Silver (lime) and Blue (blueberry) Editions that were launched last year as the company's first change to its well-known flavor.
7-Eleven Signs Agreement to Opens Stores in UAE
Jun 23 14
7-Eleven has signed a master franchise agreement with Seven Emirates Investment LLC to develop and operate 7-Eleven stores in the UAE. The expansion marks the company's first entry into the Middle East region. The first 7-Eleven-branded convenience store in the UAE is expected to open in Dubai next summer. The new master franchisee plans to construct 7-Eleven stores as well as convert existing locations to the 7-Eleven brand. 7-Eleven's entry into the country provides a solution to the UAE government's strategic initiative to modernise the small-retail environment and bring greater convenience to shoppers. The UAE will be the 17th country or region where 7-Eleven stores exist.
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