April 19, 2014 4:50 PM ET


Company Overview of Primary Wave Music Publishing LLC

Company Overview

Primary Wave Music Publishing LLC operates as a music publishing, marketing, and talent management company in the United States. The company provides SynchStage, an online video compositing suite that allows users to audition music with their own uploaded videos. It also conceptualizes and executes strategies for brand based clients seeking to create new platforms that resonate and enhance brand loyalty and consumer enthusiasm. In addition, the company innovates, creates and designs, manages, and executes customized digital media products, services, and marketing campaigns engaging target audience to help clients to meet their strategic goals. Further, it offers advertising, film, television...

116 East 16th Street

9th Floor

New York, NY 10003

United States

Founded in 2006





Key Executives for Primary Wave Music Publishing LLC

Founder of Brand Synergy Group and Chief Executive Officer of Brand Synergy Group
Chief Financial Officer and Partner
Chief Executive Officer of Talent Management
Chief Marketing Officer and Partner
Compensation as of Fiscal Year 2013.

Primary Wave Music Publishing LLC Key Developments

Primary Wave Music Mulls Acquisitions

Primary Wave Music Publishing LLC is seeking acquisitions. Lawrence Mestel, Founder and Chief Executive Officer of Primary Wave Music, said, "With this additional backing, Primary Wave will aggressively seek new acquisitions and expand its current roster of talented artists under both management as well as publishing."

As Seen On TV, Inc. Signs Agreement with BrightShop Digital to Reposition and Expand its Social Media Assets

As Seen On TV Inc. announced that it has signed an agreement with BrightShop Digital, a division of Primary Wave Music of New York City. The goal of the new marketing campaign is to drive awareness, traffic and commerce to AsSeenOnTV.com. The company's website AsSeenOnTV.com has officially re-launched and established its social media properties as: like As Seen On TV on Facebook at facebook.com/OfficialAsSeenOnTV, follow As Seen On TV on Twitter at AsSeenOnTV,"Pin" As Seen On TV on Pinterest at pinterest.com/AsSeenOnTVHQ and watch As Seen On TV on YouTube at youtube.com/AsSeenOnTV.

Primary Wave Seeks Financing

Primary Wave Music Publishing LLC is looking for a new financial partner as Credit Suisse Group is looking to exit the company, The Post reported. Primary Wave’s Founder, Larry Mestel said, “With the breadth of catalogs coming to market next year, we are planning on growth through additional catalog acquisition, and we are in the process of closing an agreement with a large financial institution to provide additional growth capital.” Primary Wave has been casting about for a new partner for its publishing unit for some time, amid music-industry rumblings about a lack of funds. Primary Wave has been seeking a new partner for its publishing unit for some time. However, an insider at Credit Suisse said that it is happy with our relationship with Primary Wave. "The financial performance has been good," the insider said. "They need additional capital to grow." The sources added that a deal with a financial institution is being concluded, and Credit Suisse will either give up part of its investment or sell the whole stake, depending on the deal.

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Recent Private Companies Transactions

September 2, 2013
Primary Wave Music Publishing LLC, Music Publishing Assets

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