July 28, 2014 4:17 AM ET

Healthcare Equipment and Supplies

Company Overview of Affectiva, Inc.

Company Overview

Affectiva, Inc. provides emotion measurement technologies used to understand how people feel in order to improve products and experiences for Fortune 500 companies, corporations, agencies, and universities. It offers Q, a wearable biosensor that tracks excitement, engagement, stress, and anxiety; Affdex, a facial expression recognition technology; and Affdex Discovery, an automated facial coding solution for qualitative research. The company was founded in 2009 and is based in Waltham, Massachusetts.

411 Waverley Oaks Road

Suite 329

Waltham, MA 02452-8420

United States

Founded in 2009





Key Executives for Affectiva, Inc.

Chief Executive Officer and President
Age: 43
Co-Founder and Chief Technology Officer
Vice President of Business Development
Vice President of Engineering
Compensation as of Fiscal Year 2014.

Affectiva, Inc. Key Developments

Affectiva Announces the Launch of Affdex Discovery

Affectiva announced the launch of Affdex Discovery(TM), an automated facial coding solution for qualitative research. Based on the company's technology, Affdex Discovery(TM) provides qualitative researchers the ability to quickly and cost-effectively gather key emotion insights from consumers in a qualitative study. Affectiva will use its comprehensive solution to gather emotion data, from both quantitative and qualitative research, and further develop the normative database. Affdex Discovery(TM) is specifically designed for moderators to easily uncover participants' immediate, objective emotional feedback. The cloud-based automated facial coding software uses a webcam to capture participants facial expressions, in real-time, as they view online content such as ads, trailers & TV programs. The participants' emotional responses are then processed, analyzed and reported back to the moderator -- stimulating deeper and more efficient discussions with individuals during focus groups and in-depth interviews. Affectiva's automated facial coding, Affdex, is the first, scalable technology used by market researchers and publishers to diagnose and evaluate media campaigns. Over 300 global brands including Unilever, Coke, Kellogg's, Mars, PepsiCo and CBS, have tested over 6,000 ads across 62 countries, to measure consumers' emotional connection with their products and services. Leveraging the scientifically proven platform, Affdex Discovery(TM), will enable the consumer emotion insight company to further develop the normative database for qualitative research.

Affectiva Releases Affdex Software Development Kit

Affectiva announced the release of the Affdex(TM) Software Development Kit (SDK), the first emotion-sensing technology for iOS. By extending its Affdex emotion-sensing platform to mobile, developers can optimize user engagement by creating apps that instantly respond to their unfiltered emotion feedback. The Affdex SDK builds on the scientifically proven, cloud-based Affdex emotion-sensing platform, adapted for mobile environments without internet access. Users' facial expressions are captured (via device camera, video or single image) and valuable emotion insights are generated on-device, in real-time. Keeping the processing on the iOS device, enables Affectiva to uphold the privacy of users by ensuring that facial images are not saved or transmitted. New features of the SDK include the following: Real-Time Capability. With emotion analysis taking place directly on the iOS device, developers can gather instantaneous feedback from their users, without requiring access to the internet; Rich Expressions. The SDK can gather the full range of the users emotions by detecting discrete and dimensional emotional metrics from the face such as smile, surprise, dislike and valence (overall positivity or negativity); Validated Science. The SDK provides accurate emotion detection that leverages the same technology as its cloud-based emotion-sensing platform; Ultimate Flexibility. Acquire users' emotions from a variety of content including real-time video from the camera, still images or video files. The opportunities to engage the users with the SDK are endless; Easy installation. The SDK quickly installs in a standard way for iOS with no complex configuration required, so developers can get up and running in just a few minutes; Developer Support. A high-quality technical documentation is included for developers to access within the SDK bundle.

InsightExpress Announces Partnership with Affectiva

InsightExpress announced a partnership with Affectiva, Inc. With this alliance, Affectiva will provide emotional-response insight to CreativeImpact, InsightExpress' copy testing solution. By seamlessly integrating Affectiva's Affdex(TM) Automated Facial Analysis technology, brands now have the opportunity to further optimize their advertising campaigns with Affectiva's quantitative neuromarketing technique. InsightExpress' CreativeImpact copy testing solution features a unique methodology that blindly exposes respondents to ads embedded within actual TV show content for an authentic viewing experience. While the viewers' are watching the ads, Affdex automatically captures their facial expressions via webcam. By simulating a real TV watching environment and testing in a true blinded exposure, the combination of InsightExpress' methodology with Affdex technology delivers powerful insights, as the test ad is being evaluated without cognitive bias.

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