As Seen On TV, Inc. announced that direct-to-consumer marketing veteran Ronald C. Pruett, Jr. will assume the positions of President, Chief Executive Officer and Director. The company also announced the resignation of President and Chief Executive Officer Steve Rogai, effective immediately. Mr. Rogai will continue to serve as an advisor to the Company until April 1, 2013 to assist with transition matters. Mr. Pruett has over 25 years experience in the direct-to-consumer and direct response marketing industries. He joins the company from the Boston Associates, an advisor to consumer-focused companies and their investors. Prior to that, Mr. Pruett was the Chief Marketing Officer and executive committee member of Acquia, a venture-backed open source software company.

As Seen On TV, Inc. announced that in connection with the closing of the merger with eDiets.com, Inc., Mr. Kevin Richardson II, chairman of eDiets, was appointed to the company’s board of directors.  Following these actions, the company’s board of directors is now comprised of Kevin Harrington, Steve Rogai, Dr. Randolph Pohlman, Greg Adams and Kevin Richardson.  Pursuant to the terms of the Merger Agreement, the company increased the size of its board of directors from four members to seven members and one former member of the eDiets.com board of directors was appointed to the company board of directors. The board of directors expects to identify a sixth and seventh director and make the appointments in the near future. Mr. Richardson is considered an independent director.

As Seen On TV, Inc. announced unaudited consolidated earnings results for the third quarter and nine months ended December 31, 2012. For the third quarter of the fiscal year 2012, the company's revenues reached a record $5.8 million, a 124% increase from $2.6 million in the third quarter of fiscal year 2011. The loss from operations for the third quarter decreased to $906,820 in the third quarter of fiscal year 2012 from $1.9 million in the third quarter of fiscal year 2011. The decrease in loss from operations was primarily due to the introduction and ramp up of media spending on product lines. Due principally to the non-cash warrant revaluation expense of $13.5 million, the company's net income for the third quarter decreased to a $15.1 million loss, from a gain of $2.25 million in the third quarter of fiscal 2011. The resulting loss per share was $0.38, as compared to a $0.09 gain a year earlier. Loss before income taxes was $15,143,590 against income before income taxes of $2,245,024 a year ago. For the first nine months of fiscal year 2012 ended December 31, 2012, the company's revenues were $6.9 million, a 105% increase from $3.4 million in the first nine months of fiscal year 2011. The loss from operations for the first nine months of $3.4 million was basically the same as the loss for the first nine months of fiscal 2011. The net loss for the first nine months increased to $13.7 million from a loss of $10.2 million in the third quarter of fiscal 2011. The increase in the net loss was principally attributed to a non-cash warrant revaluation of $8.7 million. The loss per share was $0.39, as compared to $0.62 a year earlier. Loss before income taxes was $13,704,893 against $10,201,446 a year ago.